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Keyword overview

athletic gear

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Monthly search volume

2,900

High volume

Competition

31,040

Medium competition

Cost per click

$2.29

High ad competition

Keyword difficulty

34/100

Moderate

'athletic gear' search trend

Monthly searches

MonthSearches
September 20252,900
October 20252,400
November 20252,400
December 20252,900
January 20261,900
February 20261,900
March 20262,900
April 20262,900
May 20262,400
June 202612,100
July 20261,900
August 20262,400

Search volume by country

2,900
USA 2,400
83%
OTHER 500
17%

Competition by country

31,040
USA 31,040
100%
OTHER 0
0%

How to rank for 'athletic gear' on Etsy

Target the right market

The market for 'athletic gear' is heavily concentrated in United States, which accounts for 83% of searches and 100% of competition. Sellers targeting this keyword should prioritize United States shoppers — think about shipping speed, regional holidays, and currency expectations in your pricing.

Ranking difficulty

With a difficulty score of 34/100, 'athletic gear' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $2.29 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.

Optimization tips

'athletic gear' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize your Etsy listings for 'athletic gear'

Frequently asked questions about 'athletic gear'

How much search demand does 'athletic gear' get?

'athletic gear' receives 2,900 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers. Most of this demand (83%) comes from United States.

How saturated is the market for 'athletic gear'?

There are 12,187 Etsy listings competing for 'athletic gear'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.

Is 'athletic gear' worth targeting for my Etsy shop?

'athletic gear' has a keyword difficulty of 34/100 (moderate). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

Which countries have the most demand for 'athletic gear'?

United States generates 83% of searches for 'athletic gear'. Since United States dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.

How do I get my listing to rank for 'athletic gear'?

Since 'athletic gear' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Fill all 13 tags with distinct keyword variations — don't repeat words already in your title. Complete every listing attribute Etsy offers, add high-quality photos, and include a video if you can.

How commercially valuable is 'athletic gear'?

The cost per click for 'athletic gear' is $2.29. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Is 'athletic gear' seasonal or trending?

Search volume dropped 17% between September 2025 and August 2026. Demand peaked around June 2026, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

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