army coat

'army coat' receives 18,100 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers. Most of this demand (100%) comes from Others.

There are 14,239 Etsy listings competing for 'army coat'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers. Most competition comes from United States sellers (27%), while demand is strongest in Others — a gap worth exploiting.

'army coat' has a keyword difficulty of 30/100 (easy). Combined with a median product price of $159.50, this is a strong opportunity — low competition and a price point that supports healthy margins.

Prices for 'army coat' products range from $3 to $860. The median is $159.50 and the average is $187.91. 71% of listings fall in the $100+ range, which is where most buyer expectations are set.

Others generates 100% of searches for 'army coat'. Competition is centered in United States instead, which means Others buyers have fewer options tailored to them — an opening for sellers who can cater to that market.

Since 'army coat' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Fill all 13 tags with distinct keyword variations — don't repeat words already in your title. Complete every listing attribute Etsy offers, add high-quality photos, and include a video if you can. Good supporting tags to use alongside 'army coat' include 'military jacket' and 'military coat'.

The cost per click for 'army coat' is $0.41. High ad competition combined with a median product price of $159.50 indicates strong buying intent — advertisers are spending because shoppers convert. Organic rankings for this keyword are especially valuable.

Search volume dropped 18% between July 2025 and June 2026. Demand peaked around November 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.