Keyword Overview

american steel

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Monthly Search Volume

5,400

High volume

Competition

19,473

Medium competition

Cost Per Click

$3.12

Medium ad competition

Keyword Difficulty

36/100

Moderate

'american steel' Search Trend

MonthSearches
April 20256,600
May 20256,600
June 20256,600
July 20255,400
August 20255,400
September 20255,400
October 20255,400
November 20254,400
December 20254,400
January 20265,400
February 20265,400
March 20265,400

Search Volume by Country

5,400
USA 4,400
81%
AUS --
--
CAN --
--
EU --
--
IND --
--
UK --
--
OTHER 1,000
19%

Competition by Country

19,473
USA 15,163
78%
AUS --
--
CAN --
--
EU --
--
IND --
--
UK --
--
OTHER 4,310
22%

How to Rank for 'american steel' on Etsy

Target the Right Market

The market for 'american steel' is heavily concentrated in United States, which accounts for 81% of searches and 78% of competition. Sellers targeting this keyword should prioritize United States shoppers — think about shipping speed, regional holidays, and currency expectations in your pricing.

Ranking Difficulty

With a difficulty score of 36/100, 'american steel' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $3.12 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.

Optimization Tips

'american steel' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'american steel'

Frequently Asked Questions About 'american steel'

'american steel' receives 5,400 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers. Most of this demand (81%) comes from United States.

There are 19,473 Etsy listings competing for 'american steel'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.

'american steel' has a keyword difficulty of 36/100 (moderate). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

United States generates 81% of searches for 'american steel'. Since United States dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.

Since 'american steel' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Fill all 13 tags with distinct keyword variations — don't repeat words already in your title. Complete every listing attribute Etsy offers, add high-quality photos, and include a video if you can.

The cost per click for 'american steel' is $3.12. Moderate ad competition suggests solid commercial potential without the intense bidding wars of broader keywords.

Search volume dropped 18% between April 2025 and March 2026. Demand peaked around April 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

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