air purifying
'air purifying' is a highly searched keyword with 823,000 average monthly searches. It has relatively low competition on Etsy with only 5,317 listings targeting the keyword. In the past year, search interest peaked in November 2025 — timing your listings around that window can give you an edge. With a keyword difficulty of 16/100, 'air purifying' is relatively easy to rank for because search volume is high while competition is low. Products in this category typically sell between $2.99 and $999.99, with most priced around $24.98. The estimated cost per click for 'air purifying' is $1.38 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.
Monthly search volume
823,000
Competition
5,317
Cost per click
$1.38
Keyword difficulty
16/100
Easy
'air purifying' search trend
Monthly searches
| Month | Searches |
|---|---|
| October 2025 | 823,000 |
| November 2025 | 1,830,000 |
| December 2025 | 1,220,000 |
| January 2026 | 823,000 |
| February 2026 | 823,000 |
| March 2026 | 673,000 |
| April 2026 | 673,000 |
| May 2026 | 673,000 |
| June 2026 | 673,000 |
| July 2026 | 823,000 |
| August 2026 | 823,000 |
| September 2026 | 823,000 |
How much does 'air purifying' cost on Etsy?
93 listings · USD
Search volume by country
823,000Competition by country
5,317How to rank for 'air purifying' on Etsy
Target the right market
United States leads both search demand (0%) and competition (91%) for 'air purifying', but neither is overwhelmingly dominant.
Price competitively
The price range for 'air purifying' is unusually wide — from $2.99 up to $999.99. The median sits at $24.98, which is a better benchmark than the average since the spread is so large. The most populated bracket is $10 – $25 (33% of listings). This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.
Ranking difficulty
With a difficulty score of 16/100, 'air purifying' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.
Optimization tips
'air purifying' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'indoor plant' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize your Etsy listings for 'air purifying'
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Open toolTop Etsy listings for 'air purifying'
Sample of 12 results
Moonshine Snake Plant – Rare Silvery Green Sansevieria | Easy Care Indoor Houseplant | Air Purifying & Low Light Succulent Plant Gift
Auragiftshop
Shower Salt Rock 100% natural pink Himalayan salt rock shower steamer salt lamp air purifier detox unique gift gifts for her bath salt
RocksDetox
Hypoestes Pink Splash Live Potted House Plants Air Purifying
CTSairplants
Live Spider Plant - Variegated Ocean Spider - Air Purifying Houseplant for Home or Office - Easy to Grow - Established & Potted
AugustBreezeFarm
Snake Plant | Mother-In-Law's-Tongue Plant | Sansevieria Zeylanica | Sansevieria Laurentii | Plants for Pets | Air Purifier Plant
PlantVers
Hawaiian Pothos in 4", 6”, 8" HB | Live Devils Ivy Vine | Well Rooted | Easy Indoor Plant | House Plant | Air Purifying Plant
TheOddFrond
Neon Pothos | Devils Ivy | Live Indoor Vine Plant | Starter Plant | Easy Care House Plant | Air Purifying Plant | Rooted in 4 or 6 inch Pot
TheOddFrond
Rhapis Palm ,Lady Palm in 6" Pot, Air Purifying Plant, indoor or outdoor
Thegreenshouse
Tillandsia Pseudobaileyi - Striped Air plant | Indoor House Plant, Low Maintenance, Air Purifying, Medusa Air Plants, Terrarium
TheArtizanWay
Maidenhair Fern | Gorgeous air-purifying indoor plant | Easy-Care Houseplant
Arosezen
Parlor Palm Plant | houseplant | live palm | easy care | pet friendly | air purifying | low light | indoor plant | tropical palm plant
HighlandRidgeRustics
Anthurium Purple Andraeanum / 4" Pot / CA Seller / Air Purifying Plant / FREE SHIPPING
PlantyCrew
Frequently asked questions about 'air purifying'
How much search demand does 'air purifying' get?
'air purifying' receives 823,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.
How saturated is the market for 'air purifying'?
There are 5,317 Etsy listings competing for 'air purifying'. Relative to the search demand, that's low saturation. Well-optimized listings can rank on the first page without needing an extensive sales history — this is the kind of keyword where newer shops can gain a foothold.
Is 'air purifying' worth targeting for my Etsy shop?
'air purifying' has a keyword difficulty of 16/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.
What should I charge for 'air purifying' products?
Prices for 'air purifying' products range from $2.99 to $999.99. The median is $24.98 and the average is $38.64. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay.
Which countries have the most demand for 'air purifying'?
United States generates 0% of searches for 'air purifying'.
How do I get my listing to rank for 'air purifying'?
Since 'air purifying' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'air purifying' include 'indoor plant' and 'air purifying plant'.
How commercially valuable is 'air purifying'?
The cost per click for 'air purifying' is $1.38. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.
Is 'air purifying' seasonal or trending?
Search volume held steady between October 2025 and September 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around November 2025.
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