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Keyword overview Updated May 27, 2026

90 gsm paper

'90 gsm paper' is a highly searched keyword with 1,600 average monthly searches. It has relatively low competition on Etsy with only 1,019 listings targeting the keyword. Search demand held steady between September 2025 and August 2026 with no major seasonal swings. With a keyword difficulty of 20/100, '90 gsm paper' is relatively easy to rank for because search volume is high while competition is low. Products in this category typically sell between $6.50 and $185, with most priced around $18.62. The estimated cost per click for '90 gsm paper' is $0.25 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.

Monthly search volume

1,600

High volume

Competition

1,071

Low competition

Cost per click

$0.25

High ad competition

Keyword difficulty

20/100

Easy

'90 gsm paper' search trend

Monthly searches

MonthSearches
September 20251,600
October 20251,600
November 20251,600
December 20251,600
January 20261,600
February 20261,300
March 20261,600
April 20261,300
May 20261,300
June 20261,300
July 20261,600
August 20261,600

How much does '90 gsm paper' cost on Etsy?

Under $10 7%
$10 – $25 63%
$25 – $50 25%
$50 – $100 1%
$100+ 3%

68 listings · USD

Search volume by country

1,600
USA 170
11%
EU 20
1%
OTHER 1,410
88%

Competition by country

1,071
USA 664
62%
UK 312
29%
EU 58
5%
CAN 37
3%
OTHER 0
0%

How to rank for '90 gsm paper' on Etsy

Target the right market

United States leads both search demand (11%) and competition (62%) for '90 gsm paper', but neither is overwhelmingly dominant.

Price competitively

The price range for '90 gsm paper' is unusually wide — from $6.50 up to $185. The median sits at $18.62, which is a better benchmark than the average since the spread is so large. The $10 – $25 range dominates at 63% of listings — pricing outside this band means either competing on value or justifying a premium. This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.

Ranking difficulty

With a difficulty score of 20/100, '90 gsm paper' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.

Optimization tips

At 3 words, '90 gsm paper' is specific enough to signal clear intent. Place the full phrase within the first 40 characters of your title, where Etsy's algorithm gives the most weight. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize your Etsy listings for '90 gsm paper'

Top Etsy listings for '90 gsm paper'

Sample of 12 results
8.5x11" 100% Cotton 90GSM, Ivory Off-White Deckle-Edge Handmade Printer Paper from Recycled Textile Surplus for Inkjet or Laser Printers

8.5x11" 100% Cotton 90GSM, Ivory Off-White Deckle-Edge Handmade Printer Paper from Recycled Textile Surplus for Inkjet or Laser Printers

$26.95 219 5,114

KathmanduValleyCo

Crocodile Print Gift Wrap: Luxe 90gsm Paper Roll

Crocodile Print Gift Wrap: Luxe 90gsm Paper Roll

$19.28 20 253

EclecticMuseAtelier

Boldmere Vintage Parchment Grey Paper A4 90gsm Pack of 10 sheets

Boldmere Vintage Parchment Grey Paper A4 90gsm Pack of 10 sheets

£3.70 15 524

CraftPaperGallery

Nordic Faux Knitted Christmas Wrapping Paper, Scandinavian Holiday Gift Wrap, Cozy Sweater Print Fine Art 90gsm Paper, Winter Reindeer Wrap

Nordic Faux Knitted Christmas Wrapping Paper, Scandinavian Holiday Gift Wrap, Cozy Sweater Print Fine Art 90gsm Paper, Winter Reindeer Wrap

$9.45 14 135

shoppingeasiernow

MINIMALIST MEMOPAD / NOTEPAD - Personalized Name // 50pages // 7x5 inches // 90gsm paper / gift / souvenir / giveaways / favor / favour

MINIMALIST MEMOPAD / NOTEPAD - Personalized Name // 50pages // 7x5 inches // 90gsm paper / gift / souvenir / giveaways / favor / favour

C$25.00 14 772

BearPrintsbyRej

German Shepherd Christmas Wrapping Paper Playful Winter Dog Gift Wrap Festive Puppy Pattern Holiday Presents Premium 90 GSM Paper

German Shepherd Christmas Wrapping Paper Playful Winter Dog Gift Wrap Festive Puppy Pattern Holiday Presents Premium 90 GSM Paper

$39.98 9 180

NinthYear

Lightning Bolt Wrapping Papers, Custom Checkered Gift Wrap, Matte or Glossy Finish, High-Quality 90gsm Paper, 3 Sizes Available, Fine Art

Lightning Bolt Wrapping Papers, Custom Checkered Gift Wrap, Matte or Glossy Finish, High-Quality 90gsm Paper, 3 Sizes Available, Fine Art

$13.27 7 91

RMCustomDesigns

Handmade Leather Notebook • Rumi Pattern • Stella 90gsm Paper • Turkish Bookbinding •  Gift for Writers

Handmade Leather Notebook • Rumi Pattern • Stella 90gsm Paper • Turkish Bookbinding • Gift for Writers

$185.00 6 114

EchoInnerVoice

A5 Hand-Bound Notebook with Leather Spine, Marbled Paper Cover, and 90 gsm Paper for Journaling and Writing

A5 Hand-Bound Notebook with Leather Spine, Marbled Paper Cover, and 90 gsm Paper for Journaling and Writing

€25.00 6 317

SophiasLoom

Bat to the Bone Cute Wrapping Paper | Colorful Cartoon Bats Gift Wrap for Halloween Lovers & Playful Spooky Gifts | Premium 90 GSM Paper

Bat to the Bone Cute Wrapping Paper | Colorful Cartoon Bats Gift Wrap for Halloween Lovers & Playful Spooky Gifts | Premium 90 GSM Paper

$39.98 6 48

NinthYear

Kawaii Girl Notepad: Floral Design, 90gsm Paper (30/60/90 Sheets)

Kawaii Girl Notepad: Floral Design, 90gsm Paper (30/60/90 Sheets)

€2.50 5 36

EZKreativCo

MINIMALIST MEMOPAD / NOTEPAD - Personalized Name // 50pages // 7x5 inches // 90gsm paper / gift / souvenir / giveaways / favor / favour

MINIMALIST MEMOPAD / NOTEPAD - Personalized Name // 50pages // 7x5 inches // 90gsm paper / gift / souvenir / giveaways / favor / favour

C$25.00 5 180

BearPrintsbyRej

Frequently asked questions about '90 gsm paper'

How much search demand does '90 gsm paper' get?

'90 gsm paper' receives 1,600 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

How saturated is the market for '90 gsm paper'?

There are 1,019 Etsy listings competing for '90 gsm paper'. Relative to the search demand, that's low saturation. Well-optimized listings can rank on the first page without needing an extensive sales history — this is the kind of keyword where newer shops can gain a foothold.

Is '90 gsm paper' worth targeting for my Etsy shop?

'90 gsm paper' has a keyword difficulty of 20/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

What should I charge for '90 gsm paper' products?

Prices for '90 gsm paper' products range from $6.50 to $185. The median is $18.62 and the average is $26.01. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 63% of listings fall in the $10 – $25 range, which is where most buyer expectations are set.

Which countries have the most demand for '90 gsm paper'?

United States generates 11% of searches for '90 gsm paper'.

How do I get my listing to rank for '90 gsm paper'?

Place '90 gsm paper' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside '90 gsm paper' include 'spiral notebook' and 'gift for students'.

How commercially valuable is '90 gsm paper'?

The cost per click for '90 gsm paper' is $0.25. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Is '90 gsm paper' seasonal or trending?

Search volume held steady between September 2025 and August 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around September 2025.

Keywords related to '90 gsm paper'

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