Keyword Overview Updated Sep 03, 2026

70s

'70s' is a highly searched keyword with 40,500 average monthly searches. It has heavy competition on Etsy with 1,149,505 listings targeting the keyword. In the past year, search interest peaked in September 2025 — timing your listings around that window can give you an edge. With a keyword difficulty of 58/100, ranking for '70s' is achievable but competitive — competition and search volume are relatively balanced. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $3.50 and $4500, with most priced around $30. The estimated cost per click for '70s' is $0.65 and the ad market has low competition, meaning not many advertisers are using paid ads to target this keyword.

Monthly Search Volume

40,500

High volume

Competition

1,149,505

High competition

Cost Per Click

$0.65

Low ad competition

Keyword Difficulty

58/100

Moderate

'70s' Search Trend

MonthSearches
August 202533,100
September 202560,500
October 202549,500
November 202540,500
December 202533,100
January 202633,100
February 202633,100
March 202633,100
April 202633,100
May 202640,500
June 202633,100
July 202633,100

How Much Does '70s' Cost on Etsy?

Under $10 5%
$10 – $25 33%
$25 – $50 26%
$50 – $100 16%
$100+ 19%

57 listings · USD

Search Volume by Country

40,500
USA 18,100
45%
EU 2,900
7%
UK 2,900
7%
AUS 1,300
3%
CAN 1,300
3%
OTHER 14,000
35%

Competition by Country

1,149,505
USA 679,200
59%
EU 191,737
17%
UK 109,882
10%
CAN 68,446
6%
AUS 24,182
2%
IND 8,046
1%
OTHER 68,012
6%

How to Rank for '70s' on Etsy

Target the Right Market

United States leads both search demand (45%) and competition (59%) for '70s', but neither is overwhelmingly dominant. European Union and other regions still contribute meaningful demand, so international sellers have room to compete across markets. With active demand in 5 tracked markets, this keyword has genuine international appeal.

Price Competitively

The price range for '70s' is unusually wide — from $3.50 up to $4500. The median sits at $30, which is a better benchmark than the average since the spread is so large. The most populated bracket is $10 – $25 (33% of listings). This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.

Ranking Difficulty

With a difficulty score of 58/100, '70s' is rated moderate to rank for on Etsy. This is a competitive-but-winnable space. Strong listing quality — clear photos, complete descriptions, and all tags filled — can push you onto the first page.

Optimization Tips

'70s' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'vintage' narrows the match and helps Etsy show your listing to the right buyers. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for '70s'

Top Etsy Listings for '70s'

sample of 12 results
Custom Retro 70s Mug | Gift For Him | Vintage Personalized Coffee Cup | Personalised Gift For Men | Custom Dad Gift | Custom Colleague Gift

Custom Retro 70s Mug | Gift For Him | Vintage Personalized Coffee Cup | Personalised Gift For Men | Custom Dad Gift | Custom Colleague Gift

£17.13 5,887 50,535

LucidLaneCo

California Poppy Cropped Sweatshirt: Retro Floral Super Bloom Fleece Crewneck

California Poppy Cropped Sweatshirt: Retro Floral Super Bloom Fleece Crewneck

$50.00 383 5,255

AlpenglowApparel

Custom Sizing / Retro Floral 70s Face Mask / 100% cotton / 3 Layers / Pellon Interfacing / Elastic straps / Made in USA / Spoonflower Fabric

Custom Sizing / Retro Floral 70s Face Mask / 100% cotton / 3 Layers / Pellon Interfacing / Elastic straps / Made in USA / Spoonflower Fabric

$14.00 253 3,275

RockAndWolle

Large Print Undated Symptom Journal, Weekly Chronic Illness Pain Diary Log for Spoonies, Customizable

Large Print Undated Symptom Journal, Weekly Chronic Illness Pain Diary Log for Spoonies, Customizable

$78.00 74 1,533

SpoonCultureShop

Mini Makeup Bags, Boxy Zipper Pouches, All Made From Second-Hand Fabrics

Mini Makeup Bags, Boxy Zipper Pouches, All Made From Second-Hand Fabrics

$23.00 64 1,239

MoonAltered

70s Jewel Tone Face Mask / 100% cotton / 3 Layers / Pellon Interfacing / Elastic straps / Made in USA / Spoonflower Fabric

70s Jewel Tone Face Mask / 100% cotton / 3 Layers / Pellon Interfacing / Elastic straps / Made in USA / Spoonflower Fabric

$14.00 52 554

RockAndWolle

Positive Affirmation Blanket | Printed Quilt | Success | Grateful Quotes | Morning Motivation | Daily Meditation | Self-Empowerment | Throw

Positive Affirmation Blanket | Printed Quilt | Success | Grateful Quotes | Morning Motivation | Daily Meditation | Self-Empowerment | Throw

$64.99 51 2,092

PoshIrisDesign

Vintage 70s Red Velvet Nightgown \ Size S \ PLEASE See Description And Photos

Vintage 70s Red Velvet Nightgown \ Size S \ PLEASE See Description And Photos

$38.00 33

AtticVintageNY

2-Pack Jazz Bass Decal Fender Bass Waterslide Transfer Ultra-hi-res NEW Made In USA

2-Pack Jazz Bass Decal Fender Bass Waterslide Transfer Ultra-hi-res NEW Made In USA

$18.19 31 4,327

ciderdecals

Holographic Bubble Letter Sticker Collection #3

Holographic Bubble Letter Sticker Collection #3

$3.50 31 785

tinypinkstudio

Vintage Luminarc Ruby Red Glass Egg Candy Dish with Lid, Cristal D’Arques Durand Pedestal Covered Compote, Retro 1970s French Art Glass

Vintage Luminarc Ruby Red Glass Egg Candy Dish with Lid, Cristal D’Arques Durand Pedestal Covered Compote, Retro 1970s French Art Glass

C$38.00 31

CuteByAdeline

Rare Vintage Handmade Fabric/Soft Toy Tigar/Lion, circa 1970’s

Rare Vintage Handmade Fabric/Soft Toy Tigar/Lion, circa 1970’s

£26.00 19 227

RosieJoesVintage

Frequently Asked Questions About '70s'

'70s' receives 40,500 monthly searches globally. That's substantial demand, but with 1,149,505 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility. Most of this demand (45%) comes from United States.

There are 1,149,505 Etsy listings competing for '70s'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.

'70s' has a keyword difficulty of 58/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

Prices for '70s' products range from $3.50 to $4500. The median is $30 and the average is $151.06. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.

United States generates 45% of searches for '70s'. European Union and United Kingdom also show meaningful demand.

Since '70s' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside '70s' include 'vintage' and '1970s'.

The cost per click for '70s' is $0.65. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.

Search volume held steady between August 2025 and July 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around September 2025.

Keywords Related to '70s'

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