Keyword Overview Updated May 14, 2026

70s

'70s' is a highly searched keyword with 40,500 average monthly searches. It has heavy competition on Etsy with 1,128,273 listings targeting the keyword. In the past year, search interest peaked in September 2025 — timing your listings around that window can give you an edge. With a keyword difficulty of 58/100, ranking for '70s' is achievable but competitive — competition and search volume are relatively balanced. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $1.45 and $825, with most priced around $31.56. The estimated cost per click for '70s' is $0.59 and the ad market has low competition, meaning not many advertisers are using paid ads to target this keyword.

Monthly Search Volume

40,500

High volume

Competition

1,128,273

High competition

Cost Per Click

$0.59

Low ad competition

Keyword Difficulty

58/100

Moderate

'70s' Search Trend

MonthSearches
July 202533,100
August 202533,100
September 202560,500
October 202549,500
November 202540,500
December 202533,100
January 202633,100
February 202633,100
March 202633,100
April 202633,100
May 202640,500
June 202633,100

How Much Does '70s' Cost on Etsy?

Under $10 12%
$10 – $25 22%
$25 – $50 42%
$50 – $100 17%
$100+ 7%

76 listings · USD

Search Volume by Country

40,500
USA 18,100
45%
EU 3,600
9%
UK 2,900
7%
AUS 1,600
4%
CAN 1,300
3%
OTHER 13,000
32%

Competition by Country

1,128,273
USA 679,200
60%
EU 191,737
17%
UK 109,882
10%
CAN 68,446
6%
AUS 24,182
2%
IND 8,046
1%
OTHER 46,780
4%

How to Rank for '70s' on Etsy

Target the Right Market

United States leads both search demand (45%) and competition (60%) for '70s', but neither is overwhelmingly dominant. European Union and other regions still contribute meaningful demand, so international sellers have room to compete across markets. With active demand in 5 tracked markets, this keyword has genuine international appeal.

Price Competitively

The price range for '70s' is unusually wide — from $1.45 up to $825. The median sits at $31.56, which is a better benchmark than the average since the spread is so large. The $25 – $50 range dominates at 42% of listings — pricing outside this band means either competing on value or justifying a premium. This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.

Ranking Difficulty

With a difficulty score of 58/100, '70s' is rated moderate to rank for on Etsy. Given the moderate difficulty and a median product price of $31.56, each ranking improvement has real revenue impact. Fill all 13 tags, lead your title with this keyword, and ensure your photos meet Etsy's quality recommendations.

Optimization Tips

'70s' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like '1970s' narrows the match and helps Etsy show your listing to the right buyers. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for '70s'

Top Etsy Listings for '70s'

sample of 12 results
Debbie Harry Blondie 70's 80's retro T-shirt

Debbie Harry Blondie 70's 80's retro T-shirt

$26.95 1,172 14,636

merchkid

70s Fabric - Flower Power, 70’S, 60,S, Retro By Lr-Studio - 70s Geometric Flowers Orange Brown Cotton Fabric By The Yard With Spoonflower

70s Fabric - Flower Power, 70’S, 60,S, Retro By Lr-Studio - 70s Geometric Flowers Orange Brown Cotton Fabric By The Yard With Spoonflower

$7.00 794 6,669

Spoonflower

California Poppy Cropped Sweatshirt: Retro Floral Super Bloom Fleece Crewneck

California Poppy Cropped Sweatshirt: Retro Floral Super Bloom Fleece Crewneck

$50.00 383 5,227

AlpenglowApparel

Custom Sizing / Retro Floral 70s Face Mask / 100% cotton / 3 Layers / Pellon Interfacing / Elastic straps / Made in USA / Spoonflower Fabric

Custom Sizing / Retro Floral 70s Face Mask / 100% cotton / 3 Layers / Pellon Interfacing / Elastic straps / Made in USA / Spoonflower Fabric

$14.00 255 3,270

RockAndWolle

Cinnamon Doll Box  -  Dollhouse Miniature 1:12 scale  Dollhouse Accessory - 1970s Dollhouse girl -PLEASE read the description!

Cinnamon Doll Box - Dollhouse Miniature 1:12 scale Dollhouse Accessory - 1970s Dollhouse girl -PLEASE read the description!

$5.99 162 2,987

LCminiatures

Retro Leopard Tablecloth | Boho Vintage Tablecloth | Blush Pink Exotic Jaguar Jungle Cat | Colorful 60s 70s Maximalist Decor

Retro Leopard Tablecloth | Boho Vintage Tablecloth | Blush Pink Exotic Jaguar Jungle Cat | Colorful 60s 70s Maximalist Decor

$44.00 101 1,625

InfiniteHomeCo

Large Print Undated Symptom Journal, Weekly Chronic Illness Pain Diary Log for Spoonies, Customizable

Large Print Undated Symptom Journal, Weekly Chronic Illness Pain Diary Log for Spoonies, Customizable

$78.00 71 1,493

SpoonCultureShop

Ramones Pinback Buttons Set of 30 Pins, 70s 80s Punk Rock Power Pop Band Retro Music Badges Collectibles, Pick Your Size

Ramones Pinback Buttons Set of 30 Pins, 70s 80s Punk Rock Power Pop Band Retro Music Badges Collectibles, Pick Your Size

$28.49 55 767

JTPHomeTreasures

Vintage 1970s Peach Maxi Dress / Short Puff Sleeve Frill Hem Long Gown, Size XXS

Vintage 1970s Peach Maxi Dress / Short Puff Sleeve Frill Hem Long Gown, Size XXS

A$65.00 55 647

TheIvyEstate

Mini Makeup Bags, Boxy Zipper Pouches, All Made From Second-Hand Fabrics

Mini Makeup Bags, Boxy Zipper Pouches, All Made From Second-Hand Fabrics

$23.00 54 1,011

MoonAltered

70s Jewel Tone Face Mask / 100% cotton / 3 Layers / Pellon Interfacing / Elastic straps / Made in USA / Spoonflower Fabric

70s Jewel Tone Face Mask / 100% cotton / 3 Layers / Pellon Interfacing / Elastic straps / Made in USA / Spoonflower Fabric

$14.00 52 549

RockAndWolle

Vintage 1970s Wide Leg Jumpsuit

Vintage 1970s Wide Leg Jumpsuit

$125.00 31 300

StarStruckNashville

Frequently Asked Questions About '70s'

'70s' receives 40,500 monthly searches globally. That's substantial demand, but with 1,128,273 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility. Most of this demand (45%) comes from United States.

There are 1,128,273 Etsy listings competing for '70s'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.

'70s' has a keyword difficulty of 58/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

Prices for '70s' products range from $1.45 to $825. The median is $31.56 and the average is $50.63. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 42% of listings fall in the $25 – $50 range, which is where most buyer expectations are set. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.

United States generates 45% of searches for '70s'. European Union and United Kingdom also show meaningful demand.

Since '70s' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside '70s' include '1970s' and 'vintage'.

The cost per click for '70s' is $0.59. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.

Search volume held steady between July 2025 and June 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around September 2025.

Keywords Related to '70s'

Ready to stand out?

Join 500,000+ Etsy sellers growing with RankHero.

Start Free

No credit card required