Keyword Overview Updated Jan 18, 2026

40oz tumbler

'40oz tumbler' is a highly searched keyword with 1,900 average monthly searches. It has heavy competition on Etsy with 128,902 listings targeting the keyword. Search interest rose 19% between September 2025 and August 2026 — a good sign for sellers entering this market. With a keyword difficulty of 55/100, ranking for '40oz tumbler' is achievable but competitive — competition and search volume are relatively balanced. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $0.99 and $60, with most priced around $6.50. The estimated cost per click for '40oz tumbler' is $0.81 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.

Monthly Search Volume

1,900

High volume

Competition

138,578

High competition

Cost Per Click

$0.81

High ad competition

Keyword Difficulty

55/100

Moderate

'40oz tumbler' Search Trend

MonthSearches
September 20251,600
October 20251,600
November 20251,900
December 20251,900
January 20261,900
February 20261,600
March 20261,600
April 20261,600
May 20261,900
June 20261,900
July 20261,900
August 20261,900

How Much Does '40oz tumbler' Cost on Etsy?

Under $10 64%
$10 – $25 3%
$25 – $50 27%
$50 – $100 5%
$100+ 0%

73 listings · USD

Search Volume by Country

1,900
USA 1,000
53%
CAN 90
5%
AUS 70
4%
EU 40
2%
OTHER 700
37%

Competition by Country

138,578
USA 123,832
89%
UK 4,499
3%
EU 4,028
3%
AUS 3,109
2%
CAN 3,031
2%
IND 79
0%
OTHER 0
0%

How to Rank for '40oz tumbler' on Etsy

Target the Right Market

United States leads both search demand (53%) and competition (89%) for '40oz tumbler', but neither is overwhelmingly dominant. Canada and other regions still contribute meaningful demand, so international sellers have room to compete across markets. With active demand in 4 tracked markets, this keyword has genuine international appeal.

Price Competitively

The price range for '40oz tumbler' is unusually wide — from $0.99 up to $60. The median sits at $6.50, which is a better benchmark than the average since the spread is so large. The Under $10 range dominates at 64% of listings — pricing outside this band means either competing on value or justifying a premium. Low price points in a crowded market mean margins are tight. Stand out with bundling, fast shipping, or personalization rather than racing to the bottom on price.

Ranking Difficulty

With a difficulty score of 55/100, '40oz tumbler' is rated moderate to rank for on Etsy. This is a competitive-but-winnable space. Strong listing quality — clear photos, complete descriptions, and all tags filled — can push you onto the first page.

Optimization Tips

'40oz tumbler' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like '40oz tumbler wrap' narrows the match and helps Etsy show your listing to the right buyers. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for '40oz tumbler'

Top Etsy Listings for '40oz tumbler'

sample of 12 results
Cowboy Hat Straw Topper for Stanley Lover Straw Cover for Cowgirl Gift for Horse Lover Western Straw Top 40oz Tumbler Accessorie for Stanley

Cowboy Hat Straw Topper for Stanley Lover Straw Cover for Cowgirl Gift for Horse Lover Western Straw Top 40oz Tumbler Accessorie for Stanley

$5.00 2,715 55,575

LoveSendingGifts

Teacher 40oz Tumbler, Never Forget the Difference You Make Tumbler with Handle Teacher Appreciation Gift Thank You Teacher Travel Mug Cup

Teacher 40oz Tumbler, Never Forget the Difference You Make Tumbler with Handle Teacher Appreciation Gift Thank You Teacher Travel Mug Cup

$39.98 1,689 48,746

LaurieBethBoutique

Swear Bear 40oz Tumbler with Straw: Funny Adult Travel Mug

Swear Bear 40oz Tumbler with Straw: Funny Adult Travel Mug

$49.00 1,359 53,501

NDCraftsbyTanya

Highland Cow 40oz Tumbler Wrap, 40oz Quencher Sublimation Design Templates, Cute Highland Cows 40oz Tumbler Png, 40oz png Digital Download

Highland Cow 40oz Tumbler Wrap, 40oz Quencher Sublimation Design Templates, Cute Highland Cows 40oz Tumbler Png, 40oz png Digital Download

$3.97 545 8,472

SureToShopStudio

40 oz Tumbler Wrap Svg Leopard Print Svg, Cheetah Print 40oz Stanley Tumbler Cup Wrap Svg files for Cricut, Png, Instant Digital Download

40 oz Tumbler Wrap Svg Leopard Print Svg, Cheetah Print 40oz Stanley Tumbler Cup Wrap Svg files for Cricut, Png, Instant Digital Download

$2.45 408 6,272

RAREGRAPHIC

Horse Floral 40oz Tumbler with Handle – Double Wall Insulated Cup, Horse Lover Gift, Floral Equestrian Mug for Mom, Sister, Friend

Horse Floral 40oz Tumbler with Handle – Double Wall Insulated Cup, Horse Lover Gift, Floral Equestrian Mug for Mom, Sister, Friend

£60.00 329 8,780

JewelleryKnight

Gearhead 40oz Tumbler wrap laser SVG File Tumbler, Auto parts Tumbler laser engraved Rotary 40 oz Tumbler Laser File Svg Design

Gearhead 40oz Tumbler wrap laser SVG File Tumbler, Auto parts Tumbler laser engraved Rotary 40 oz Tumbler Laser File Svg Design

$4.44 284 3,592

HengChhayShop

Ribbon Bow Laser Engraved Full Wrap Design for 40oz Tumbler, SVG For Laser Rotary, 40oz Tumbler Laser Wrap, Digital Download - SEAMLESS

Ribbon Bow Laser Engraved Full Wrap Design for 40oz Tumbler, SVG For Laser Rotary, 40oz Tumbler Laser Wrap, Digital Download - SEAMLESS

$7.50 255 1,678

CsDesignSeller

5 Designs Poke Monster 40oz Engraved Tumbler Svg, Cartoon Bundle 40oz Tumbler Laser Svg, Laser Engraving Svg, 40oz Tumbler Svg

5 Designs Poke Monster 40oz Engraved Tumbler Svg, Cartoon Bundle 40oz Tumbler Laser Svg, Laser Engraving Svg, 40oz Tumbler Svg

$7.20 236 2,372

Arizarou

40oz Tumbler Canva Editable Template, 40 Oz Tumbler Sublimation, Canva Drag And Drop, Blank Tumbler Wrap Template, 40oz Tumbler Svg

40oz Tumbler Canva Editable Template, 40 Oz Tumbler Sublimation, Canva Drag And Drop, Blank Tumbler Wrap Template, 40oz Tumbler Svg

$0.99 216 6,041

SvgDesignsByKate

Valentines Laser Engraved Full Wrap Design for 40oz Tumbler, Digital Download, SVG For Laser Rotary, Valentines Day 40oz Tumbler Laser Wrap

Valentines Laser Engraved Full Wrap Design for 40oz Tumbler, Digital Download, SVG For Laser Rotary, Valentines Day 40oz Tumbler Laser Wrap

$4.00 196 1,895

ThisWifeLife

16 Designs Mouse Cartoon 40oz Engraved Tumbler Svg, Mouse Friends Bundle 40oz Tumbler Laser Svg, Laser Engraving Svg, 40oz Tumbler Svg

16 Designs Mouse Cartoon 40oz Engraved Tumbler Svg, Mouse Friends Bundle 40oz Tumbler Laser Svg, Laser Engraving Svg, 40oz Tumbler Svg

$7.20 178 2,458

Arizarou

Frequently Asked Questions About '40oz tumbler'

'40oz tumbler' receives 1,900 monthly searches globally. That's substantial demand, but with 128,902 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility. Most of this demand (53%) comes from United States.

There are 128,902 Etsy listings competing for '40oz tumbler'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.

'40oz tumbler' has a keyword difficulty of 55/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

Prices for '40oz tumbler' products range from $0.99 to $60. The median is $6.50 and the average is $17.61. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 64% of listings fall in the Under $10 range, which is where most buyer expectations are set. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.

United States generates 53% of searches for '40oz tumbler'. Canada and Australia also show meaningful demand. Since United States dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.

Since '40oz tumbler' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside '40oz tumbler' include '40oz tumbler wrap' and 'tumbler with handle'.

The cost per click for '40oz tumbler' is $0.81. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume rose 19% between September 2025 and August 2026. A 19% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around November 2025.

Keywords Related to '40oz tumbler'

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