230gsm paper

'230gsm paper' receives 210 monthly searches globally. While the search volume is modest, so is competition. Niche keywords like this tend to attract shoppers with specific purchase intent, which often means better conversion rates despite fewer overall impressions.

There are 432 Etsy listings competing for '230gsm paper'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.

'230gsm paper' has a keyword difficulty of 35/100 (moderate). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

United Kingdom generates 14% of searches for '230gsm paper'.

Since '230gsm paper' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Fill all 13 tags with distinct keyword variations — don't repeat words already in your title. Complete every listing attribute Etsy offers, add high-quality photos, and include a video if you can.

The cost per click for '230gsm paper' is $0.56. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume dropped 19% between March 2025 and February 2026. Demand peaked around March 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.