Keyword Overview

230gsm paper

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Monthly Search Volume

210

Medium volume

Competition

432

Low competition

Cost Per Click

$0.38

High ad competition

Keyword Difficulty

34/100

Moderate

'230gsm paper' Search Trend

MonthSearches
August 2025210
September 2025210
October 2025260
November 2025210
December 2025210
January 2026260
February 2026210
March 2026260
April 2026210
May 2026260
June 2026260
July 2026170

Search Volume by Country

210
UK 30
14%
USA 20
10%
OTHER 160
76%

Competition by Country

432
UK 77
18%
USA 20
5%
OTHER 335
78%

How to Rank for '230gsm paper' on Etsy

Target the Right Market

United Kingdom leads both search demand (14%) and competition (18%) for '230gsm paper', but neither is overwhelmingly dominant.

Ranking Difficulty

With a difficulty score of 34/100, '230gsm paper' is rated moderate to rank for on Etsy. This is a competitive-but-winnable space. Strong listing quality — clear photos, complete descriptions, and all tags filled — can push you onto the first page.

Optimization Tips

'230gsm paper' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for '230gsm paper'

Frequently Asked Questions About '230gsm paper'

'230gsm paper' receives 210 monthly searches globally. This level of demand can support steady sales for well-optimized listings, particularly if you combine this keyword with related long-tail variations.

There are 432 Etsy listings competing for '230gsm paper'. Relative to the search demand, that's low saturation. Well-optimized listings can rank on the first page without needing an extensive sales history — this is the kind of keyword where newer shops can gain a foothold.

'230gsm paper' has a keyword difficulty of 34/100 (moderate). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

United Kingdom generates 14% of searches for '230gsm paper'.

Since '230gsm paper' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Fill all 13 tags with distinct keyword variations — don't repeat words already in your title. Complete every listing attribute Etsy offers, add high-quality photos, and include a video if you can.

The cost per click for '230gsm paper' is $0.38. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume dropped 19% between August 2025 and July 2026. Demand peaked around October 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

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