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Keyword overview Updated Sep 30, 2026

22x22 pillow insert

'22x22 pillow insert' is a highly searched keyword with 2,400 average monthly searches. It has relatively low competition on Etsy with only 593 listings targeting the keyword. Search demand held steady between September 2025 and August 2026 with no major seasonal swings. With a keyword difficulty of 18/100, '22x22 pillow insert' is relatively easy to rank for because search volume is high while competition is low. Products in this category typically sell between $6.50 and $550, with most priced around $39.90. The estimated cost per click for '22x22 pillow insert' is $1.16 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.

Monthly search volume

2,400

High volume

Competition

707

Low competition

Cost per click

$1.16

High ad competition

Keyword difficulty

18/100

Easy

'22x22 pillow insert' search trend

Monthly searches

MonthSearches
September 20252,900
October 20252,400
November 20252,900
December 20252,400
January 20262,900
February 20262,400
March 20262,400
April 20262,400
May 20261,900
June 20262,400
July 20262,900
August 20262,900

How much does '22x22 pillow insert' cost on Etsy?

Under $10 1%
$10 – $25 7%
$25 – $50 61%
$50 – $100 28%
$100+ 2%

82 listings · USD

Search volume by country

2,400
USA 2,400
100%
OTHER 0
0%

Competition by country

707
USA 707
100%
OTHER 0
0%

How to rank for '22x22 pillow insert' on Etsy

Target the right market

The market for '22x22 pillow insert' is heavily concentrated in United States, which accounts for 100% of searches and 100% of competition. Sellers targeting this keyword should prioritize United States shoppers — think about shipping speed, regional holidays, and currency expectations in your pricing.

Price competitively

The price range for '22x22 pillow insert' is unusually wide — from $6.50 up to $550. The median sits at $39.90, which is a better benchmark than the average since the spread is so large. The $25 – $50 range dominates at 61% of listings — pricing outside this band means either competing on value or justifying a premium. This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.

Ranking difficulty

With a difficulty score of 18/100, '22x22 pillow insert' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.

Optimization tips

At 3 words, '22x22 pillow insert' is specific enough to signal clear intent. Place the full phrase within the first 40 characters of your title, where Etsy's algorithm gives the most weight. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize your Etsy listings for '22x22 pillow insert'

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Generate Titles

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Listing Studio

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Video Generator

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Top Etsy listings for '22x22 pillow insert'

Sample of 12 results
Premium Pillow Inserts: Down Alternative Pillow Insert

Premium Pillow Inserts: Down Alternative Pillow Insert

$36.00 1,408 62,329

laurelandblushco
Feather down 90/10 pillow insert 12x12 14x14 16x16 18x18 20x20 22x22 24x24 26x26 28x28 30x30 Lumbar pillow 12x16 12x18 14x26 18x34 20x26

Feather down 90/10 pillow insert 12x12 14x14 16x16 18x18 20x20 22x22 24x24 26x26 28x28 30x30 Lumbar pillow 12x16 12x18 14x26 18x34 20x26

$6.50 928 57,727

JoyWorkshoppe
Pillow Inserts, Down Pillow Inserts, Indoor Cushion Insert, Lumbar Rectangle Forms, Pillow Form, Pillow Stuffing, Poly Microgel Alternative

Pillow Inserts, Down Pillow Inserts, Indoor Cushion Insert, Lumbar Rectangle Forms, Pillow Form, Pillow Stuffing, Poly Microgel Alternative

$55.00 810 49,526

ChloeandOlivePillows
Throw Pillow Inserts Sham Inner for Lumbar Square Toss Pillows Forms - USA Made Down alternative 1 Pc Sham Forms

Throw Pillow Inserts Sham Inner for Lumbar Square Toss Pillows Forms - USA Made Down alternative 1 Pc Sham Forms

$21.01 505 33,427

Discountpillows
22x22 Synthetic Down Pillow Insert / Square Sham Insert / Square Decorative Throw Form / Alternative Down Karate Chop Pillow SKU 300

22x22 Synthetic Down Pillow Insert / Square Sham Insert / Square Decorative Throw Form / Alternative Down Karate Chop Pillow SKU 300

$33.76 389 18,197

Pillowflex
Feather Down Pillow Insert – 10/90 Down Insert – Made in USA – 12x20, 20x20, 22x22 - Perfect for Sofa and Bed

Feather Down Pillow Insert – 10/90 Down Insert – Made in USA – 12x20, 20x20, 22x22 - Perfect for Sofa and Bed

$42.00 257 12,550

ThePillowCoverStore
Custom Pillow Inserts In Feather Down and Poly Fiber | Square Pillow Insert | Lumbar Pillow Fill | Indoor Outdoor Insert | 20x20, 22x22 |

Custom Pillow Inserts In Feather Down and Poly Fiber | Square Pillow Insert | Lumbar Pillow Fill | Indoor Outdoor Insert | 20x20, 22x22 |

$27.00 130 6,535

SmithyHomeCouture
Pillow Insert 22x22 Throw Pillow Stuffing Made in USA Cotton Shell and Hypoallergenic Poly Fiber Fill Sham Form Inserts

Pillow Insert 22x22 Throw Pillow Stuffing Made in USA Cotton Shell and Hypoallergenic Poly Fiber Fill Sham Form Inserts

$33.61 112 4,499

Discountpillows
Down Alternative Hypoallergenic Pillow Insert Cotton Cover | 10x10 | 12x12 | 14x14 | 16x16 | 18x18 | 20x20 | 22x22 | 24x24 | Throw Pillow

Down Alternative Hypoallergenic Pillow Insert Cotton Cover | 10x10 | 12x12 | 14x14 | 16x16 | 18x18 | 20x20 | 22x22 | 24x24 | Throw Pillow

$16.00 93 7,187

UniikPillows
Pillow Inserts Set of 2, Feather Down Pillow Inserts 20x20, Throw Pillow Forms 22x22, Decorative Pillow Inserts 24x24, 26x26, 28x28

Pillow Inserts Set of 2, Feather Down Pillow Inserts 20x20, Throw Pillow Forms 22x22, Decorative Pillow Inserts 24x24, 26x26, 28x28

$59.99 91 4,530

Textileish
Feather Down Pillow insert 20x20 pillow insert, 22x22 Pillow insert, 12x18 Pillow insert

Feather Down Pillow insert 20x20 pillow insert, 22x22 Pillow insert, 12x18 Pillow insert

$55.00 90 5,255

MyPillowCover
22x22 Euro Throw Pillow Insert: Hypoallergenic Down Alternative

22x22 Euro Throw Pillow Insert: Hypoallergenic Down Alternative

$35.18 88 4,963

LoomsAndLinens

Frequently asked questions about '22x22 pillow insert'

How much search demand does '22x22 pillow insert' get?

'22x22 pillow insert' receives 2,400 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers. Most of this demand (100%) comes from United States.

How saturated is the market for '22x22 pillow insert'?

There are 593 Etsy listings competing for '22x22 pillow insert'. Relative to the search demand, that's low saturation. Well-optimized listings can rank on the first page without needing an extensive sales history — this is the kind of keyword where newer shops can gain a foothold.

Is '22x22 pillow insert' worth targeting for my Etsy shop?

'22x22 pillow insert' has a keyword difficulty of 18/100 (easy). Combined with a median product price of $39.90, this is a strong opportunity — low competition and a price point that supports healthy margins.

What should I charge for '22x22 pillow insert' products?

Prices for '22x22 pillow insert' products range from $6.50 to $550. The median is $39.90 and the average is $50.20. 61% of listings fall in the $25 – $50 range, which is where most buyer expectations are set. With less competition, you have more pricing flexibility. Buyers searching this keyword may be willing to pay a premium if your product offers clear quality signals.

Which countries have the most demand for '22x22 pillow insert'?

United States generates 100% of searches for '22x22 pillow insert'. Since United States dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.

How do I get my listing to rank for '22x22 pillow insert'?

Place '22x22 pillow insert' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside '22x22 pillow insert' include 'pillow insert' and 'throw pillow insert'.

How commercially valuable is '22x22 pillow insert'?

The cost per click for '22x22 pillow insert' is $1.16. High ad competition combined with a median product price of $39.90 indicates strong buying intent — advertisers are spending because shoppers convert. Organic rankings for this keyword are especially valuable.

Is '22x22 pillow insert' seasonal or trending?

Search volume held steady between September 2025 and August 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around September 2025.

Keywords related to '22x22 pillow insert'

Styles

modern mod

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