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Keyword overview

220 gsm

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Monthly search volume

1,300

Medium volume

Competition

414

No Data competition

Cost per click

$1.87

Low ad competition

Keyword difficulty

17/100

Easy

'220 gsm' search trend

Monthly searches

MonthSearches
September 20251,300
October 20251,300
November 20251,300
December 20251,000
January 20261,000
February 20261,000
March 20261,600
April 20261,300
May 20261,300
June 20261,600
July 20261,300
August 20261,600

Search volume by country

1,300
USA 210
16%
EU 140
11%
OTHER 950
73%

Competition by country

414
UK 303
73%
EU 105
25%
AUS 6
1%
OTHER 0
0%

How to rank for '220 gsm' on Etsy

Target the right market

Search demand for '220 gsm' is strongest in United States (16%), but most competing listings come from sellers in United Kingdom (73%). This gap suggests United States buyers may be underserved — fewer sellers are specifically targeting them despite the demand.

Ranking difficulty

With a difficulty score of 17/100, '220 gsm' is rated easy to rank for on Etsy. The relatively low barrier means even newer shops can rank on the first page for '220 gsm'. Focus on a strong title placement and complete listing attributes to secure your position.

Optimization tips

'220 gsm' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize your Etsy listings for '220 gsm'

Frequently asked questions about '220 gsm'

How much search demand does '220 gsm' get?

'220 gsm' receives 1,300 monthly searches globally. This level of demand can support steady sales for well-optimized listings, particularly if you combine this keyword with related long-tail variations.

How saturated is the market for '220 gsm'?

There are -- Etsy listings competing for '220 gsm'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers. Most competition comes from United Kingdom sellers (73%), while demand is strongest in United States — a gap worth exploiting.

Is '220 gsm' worth targeting for my Etsy shop?

'220 gsm' has a keyword difficulty of 17/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

Which countries have the most demand for '220 gsm'?

United States generates 16% of searches for '220 gsm'. Competition is centered in United Kingdom instead, which means United States buyers have fewer options tailored to them — an opening for sellers who can cater to that market.

How do I get my listing to rank for '220 gsm'?

Since '220 gsm' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position.

How commercially valuable is '220 gsm'?

The cost per click for '220 gsm' is $1.87. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.

Is '220 gsm' seasonal or trending?

Search volume rose 23% between September 2025 and August 2026. Growing search interest is a positive signal for sellers. Creating listings now lets you build sales history and reviews while competition is still catching up. Search interest was highest around March 2026.

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