1st birthday invitation

'1st birthday invitation' receives 12,100 monthly searches globally. That's substantial demand, but with 172,652 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.

There are 172,652 Etsy listings competing for '1st birthday invitation'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.

'1st birthday invitation' has a keyword difficulty of 52/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

Prices for '1st birthday invitation' products range from $1.99 to $36. The median is $7 and the average is $8.24. 79% of listings fall in the Under $10 range, which is where most buyer expectations are set. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.

United States generates 30% of searches for '1st birthday invitation'.

Place '1st birthday invitation' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside '1st birthday invitation' include 'birthday invitation' and '1st birthday invite'.

The cost per click for '1st birthday invitation' is $1.31. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume dropped 33% between May 2025 and April 2026. Demand peaked around May 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.