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Keyword overview Updated Oct 04, 2026

1970s tshirt

'1970s tshirt' is a moderately searched keyword with 590 average monthly searches. It has heavy competition on Etsy with 67,078 listings targeting the keyword. Search demand held steady between September 2025 and August 2026 with no major seasonal swings. With a keyword difficulty of 60/100, ranking for '1970s tshirt' is achievable but competitive — search volume (590/mo) is moderate, so the available traffic is split among 67,078 listings. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $1.99 and $349, with most priced around $30. The estimated cost per click for '1970s tshirt' is $0.61 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.

Monthly search volume

590

Medium volume

Competition

67,078

High competition

Cost per click

$0.61

High ad competition

Keyword difficulty

60/100

Moderate

'1970s tshirt' search trend

Monthly searches

MonthSearches
September 2025720
October 2025590
November 2025480
December 2025480
January 2026590
February 2026590
March 2026720
April 2026590
May 2026720
June 2026590
July 2026720
August 2026720

How much does '1970s tshirt' cost on Etsy?

Under $10 3%
$10 – $25 28%
$25 – $50 50%
$50 – $100 10%
$100+ 10%

72 listings · USD

Search volume by country

590
USA 320
54%
UK 110
19%
OTHER 160
27%

Competition by country

67,078
USA 53,792
80%
UK 3,880
6%
OTHER 9,406
14%

How to rank for '1970s tshirt' on Etsy

Target the right market

United States leads both search demand (54%) and competition (80%) for '1970s tshirt', but neither is overwhelmingly dominant.

Price competitively

The price range for '1970s tshirt' is unusually wide — from $1.99 up to $349. The median sits at $30, which is a better benchmark than the average since the spread is so large. The $25 – $50 range dominates at 50% of listings — pricing outside this band means either competing on value or justifying a premium. This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.

Ranking difficulty

With a difficulty score of 60/100, '1970s tshirt' is rated moderate to rank for on Etsy. This is a competitive-but-winnable space. Strong listing quality — clear photos, complete descriptions, and all tags filled — can push you onto the first page.

Optimization tips

'1970s tshirt' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like '70s tshirt' narrows the match and helps Etsy show your listing to the right buyers. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize your Etsy listings for '1970s tshirt'

Top Etsy listings for '1970s tshirt'

Sample of 12 results
Child Of The 70s T-shirt,  Ladies Unisex Crewneck T-shirt, 70s T-shirt, Short & Long Sleeve T-shirt

Child Of The 70s T-shirt, Ladies Unisex Crewneck T-shirt, 70s T-shirt, Short & Long Sleeve T-shirt

$19.60 122 1,381

EvertreeClothing

Back to the 70's PNG Sublimation, 70s Sublimation PNG, 70s Retro, 70s T-shirt, 70s Clipart, 70s Birthday, 70s Groovy Disco, Instant Download

Back to the 70's PNG Sublimation, 70s Sublimation PNG, 70s Retro, 70s T-shirt, 70s Clipart, 70s Birthday, 70s Groovy Disco, Instant Download

$1.99 116 2,145

TwingenuityGraphics

Night Owl Shirt 70s TShirt NIGHT OWLS ROSE T Shirt Graphic Tee Hippie Boho Retro Vintage 1970s Bohemian Shirt Green Extra Small xs

Night Owl Shirt 70s TShirt NIGHT OWLS ROSE T Shirt Graphic Tee Hippie Boho Retro Vintage 1970s Bohemian Shirt Green Extra Small xs

$35.00 92 628

ShopExile

Small Deadstock 1970s Ringer Tee 70s T-Shirt TShirt White Cotton Navy Blue Ribbed Knit

Small Deadstock 1970s Ringer Tee 70s T-Shirt TShirt White Cotton Navy Blue Ribbed Knit

$36.00 84 649

FashionConservatory

1970s T-Shirt Corvette Car Red Tee Shirt XS

1970s T-Shirt Corvette Car Red Tee Shirt XS

$60.00 66 561

dejavintageboutique

The Beatles T-Shirt, Beatles Shirt, Beatles Gifts, Rock and Roll Shirt, Retro T-Shirt, 70s T-Shirt, Trendy, Unisex Shirt

The Beatles T-Shirt, Beatles Shirt, Beatles Gifts, Rock and Roll Shirt, Retro T-Shirt, 70s T-Shirt, Trendy, Unisex Shirt

$14.15 52 2,335

ElitDesignUS

Striped Ringer TShirt -- 70s T Shirt Burgundy Retro Tee Vintage Ringer Tee Minimalist 80s Vintage Small

Striped Ringer TShirt -- 70s T Shirt Burgundy Retro Tee Vintage Ringer Tee Minimalist 80s Vintage Small

$21.06 49 676

ShopExile

70s Shirt, 70s Tee, 70s Tshirt, Aesthetic Clothing, Aesthetic Shirt, Boho Shirts, California Retro,  Hipster Tshirt, Psychedelic Shirt

70s Shirt, 70s Tee, 70s Tshirt, Aesthetic Clothing, Aesthetic Shirt, Boho Shirts, California Retro, Hipster Tshirt, Psychedelic Shirt

$21.99 47 460

HappiMissClothing

Vintage 1976 Happy Birthday American Bicentennial 200 years soft cotton single stitch Patriotic 70s t shirt 34 S

Vintage 1976 Happy Birthday American Bicentennial 200 years soft cotton single stitch Patriotic 70s t shirt 34 S

$44.00 42 241

CureEightVintage

Vintage 1975 B Kliban Car CartoonbeHawaii Crazyshirts soft 100% cotton single stitch tourist art graphic 70s t shirt 38 M

Vintage 1975 B Kliban Car CartoonbeHawaii Crazyshirts soft 100% cotton single stitch tourist art graphic 70s t shirt 38 M

$115.00 40 212

CureEightVintage

70's ELP Emerson Lake and Palmer Band Shirt 70s Band Tee Rock tshirt 70s T shirt Tie Dye Biker Vintage Yellow Rocker Shirt Rough Cut  Medium

70's ELP Emerson Lake and Palmer Band Shirt 70s Band Tee Rock tshirt 70s T shirt Tie Dye Biker Vintage Yellow Rocker Shirt Rough Cut Medium

$89.00 29 298

NightAfterNight

Taco Tuesday Shirt Graphic Tee \\ Mexican T Shirt \\ Soft Tee \\ 70s T Shirt \\ Grunge T Shirt \\ 90s Shirt \\ 80s Tshirt

Taco Tuesday Shirt Graphic Tee \\ Mexican T Shirt \\ Soft Tee \\ 70s T Shirt \\ Grunge T Shirt \\ 90s Shirt \\ 80s Tshirt

$28.00 24 441

NerdyLaundry

Frequently asked questions about '1970s tshirt'

How much search demand does '1970s tshirt' get?

'1970s tshirt' receives 590 monthly searches globally. This level of demand can support steady sales for well-optimized listings, particularly if you combine this keyword with related long-tail variations. Most of this demand (54%) comes from United States.

How saturated is the market for '1970s tshirt'?

There are 67,078 Etsy listings competing for '1970s tshirt'. With a difficulty score of 60/100, this is a tough keyword to crack. Established sellers with review history and sales velocity dominate the first page. Newer shops should target related long-tail keywords first and build traction before competing here directly.

Is '1970s tshirt' worth targeting for my Etsy shop?

'1970s tshirt' has a keyword difficulty of 60/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

What should I charge for '1970s tshirt' products?

Prices for '1970s tshirt' products range from $1.99 to $349. The median is $30 and the average is $47.13. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 50% of listings fall in the $25 – $50 range, which is where most buyer expectations are set. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.

Which countries have the most demand for '1970s tshirt'?

United States generates 54% of searches for '1970s tshirt'. Since United States dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.

How do I get my listing to rank for '1970s tshirt'?

Since '1970s tshirt' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside '1970s tshirt' include '70s tshirt' and '70s t shirt'.

How commercially valuable is '1970s tshirt'?

The cost per click for '1970s tshirt' is $0.61. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Is '1970s tshirt' seasonal or trending?

Search volume held steady between September 2025 and August 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around September 2025.

Keywords related to '1970s tshirt'

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