120 yards

'120 yards' receives 2,900 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

There are 4,981 Etsy listings competing for '120 yards'. Relative to the search demand, that's low saturation. Well-optimized listings can rank on the first page without needing an extensive sales history — this is the kind of keyword where newer shops can gain a foothold. Most competition comes from United States sellers (73%), while demand is strongest in Australia — a gap worth exploiting.

'120 yards' has a keyword difficulty of 31/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

Since '120 yards' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Fill all 13 tags with distinct keyword variations — don't repeat words already in your title. Complete every listing attribute Etsy offers, add high-quality photos, and include a video if you can.

Search volume rose 22% between March 2025 and February 2026. A 22% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around July 2025.