Etsy
Trends.
Track rising keywords and upcoming holidays so your listings match what shoppers are actually searching for.
Upcoming holidays
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Trending monthly searches
| Rank | Search phrase | Change |
|---|
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View plansBreakthrough searches
| Search phrase | Change |
|---|
| Search phrase | Change |
|---|---|
| trending keyword here | new |
| rising search term | new |
| hot market phrase | new |
| breakthrough niche | new |
| emerging keyword | new |
| popular search | new |
| viral product idea | new |
| sudden demand | new |
| new opportunity | new |
| fresh market entry | new |
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View plansFastest climbers
| Search phrase | Change |
|---|
| Search phrase | Change |
|---|---|
| fast rising keyword | +127 |
| climbing search term | +98 |
| gaining popularity | +85 |
| trending upward | +72 |
| hot keyword | +64 |
| rising phrase | +51 |
| growing demand | +47 |
| momentum keyword | +39 |
| surging interest | +33 |
| upward trend | +27 |
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Upgrade to Business or Enterprise to see which keywords are gaining popularity.
View plansFastest fallers
| Search phrase | Change |
|---|
| Search phrase | Change |
|---|---|
| declining keyword | -142 |
| fading search term | -118 |
| losing popularity | -95 |
| trending downward | -78 |
| cooling keyword | -63 |
| falling phrase | -54 |
| waning interest | -47 |
| dropping demand | -41 |
| slowing search | -35 |
| downward trend | -29 |
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View plansOverview
Spot Etsy demand before it peaks.
Etsy Trends surfaces rising search terms, breakthrough keywords, and upcoming holidays so your listings stay aligned with what shoppers are actively searching for, instead of where the market was last quarter.
Shopper interests shift fast. Reacting late to a trend means competing with everyone who got there first. Etsy Trends keeps you a step ahead, with listings ready when buyers start searching, not weeks after.
Features
Four lists that show where Etsy demand is heading.
Trending searches
The most popular Etsy search terms over the last 30 days, ranked by current volume, with how far each one moved since last month.
Breakthrough searches
Terms that weren't trending last month but are now. They're early opportunities before the market gets crowded.
Fastest climbers and fallers
Two side-by-side lists showing which terms gained or lost the most ranks since last month.
Upcoming holidays
A scrollable holiday ticker, so you can plan seasonal products and campaigns weeks ahead of buyer demand.
Try it free, no signup
Browse the top trends without an account. Upgrade for every page and all four lists.
Rank change indicators
Green and red arrows show whether each term moved up or down in rank, so momentum is visible at a glance.
Location targeting
Switch between the US, UK, EU and other markets to see what buyers in each region are actually searching for.
Regularly refreshed
Trend data refreshes regularly, so the picture you see is recent, not last quarter's archive.
Getting started
How to put trends to work.
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1
Pick a location
Select a country to see trends for that market, or stay on Global for the worldwide picture.
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2
Scan the trending list
Look at the top searches and watch the rank change arrows to see which terms are heating up or cooling down.
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3
Spot breakthroughs
Check breakthroughs and fastest climbers for fresh terms that haven't saturated yet, and plant a flag early.
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4
Plan around holidays
Use the holiday ticker to time seasonal products. Buyers shop weeks early, so be ready before they start.
How often do trends change?
Constantly. Some trends are seasonal and predictable (Halloween costumes spike in October); others move overnight thanks to social media or cultural moments. Check weekly to stay current.
What's the difference between trending and breakthrough searches?
Trending searches are currently popular, ranked by overall search volume. Breakthrough searches weren't trending last month but are now. They may not be at the top yet, but they're early opportunities before markets crowd up.
Should I create products based on every trend?
No. Match trends against your brand, skills, and capacity. Some are too short-lived to develop new products for; others represent lasting shifts. Prioritize trends you can actually execute well.
How far in advance should I prepare for holidays?
Two to three months for major holidays, longer for production-intensive items. Buyers start holiday shopping 4 to 8 weeks early, so seasonal listings need to be live and ranked well before the rush.
What does the rank change indicate?
A green up-arrow means the term gained rank since last month, a red down-arrow means it lost rank, and the flat icon means it held steady. "New" means it wasn't on the list last month.
Can I see trends for my specific niche?
This view shows overall Etsy trends. For niche-specific data, use the Keyword Generator to research seed keywords in your niche, with search volume and competition for related terms.
How should I use trending keywords in my listings?
Weave relevant trending keywords into titles, tags, and descriptions, but only when they accurately describe your product. Mismatched keywords hurt conversions and your ranking long-term.
Why do trends vary by location?
Different cultures, seasons, and holidays drive different demand. "Summer decor" peaks in June in the US but December in Australia. Switching the location shows the buying patterns of the audience you want to reach.