varsity jacket
'varsity jacket' is a highly searched keyword with 201,000 average monthly searches. It has moderate competition on Etsy with 40,252 listings targeting the keyword. In the past year, search interest peaked in November 2025 — timing your listings around that window can give you an edge. With a keyword difficulty of 32/100, 'varsity jacket' is relatively easy to rank for because the 201,000 monthly searches far outweigh the competition. Products in this category typically sell between $4.85 and $499, with most priced around $99.99. The estimated cost per click for 'varsity jacket' is $1.29 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.
Monthly search volume
201,000
Competition
40,252
Cost per click
$1.29
Keyword difficulty
32/100
Easy
'varsity jacket' search trend
Monthly searches
| Month | Searches |
|---|---|
| October 2025 | 301,000 |
| November 2025 | 368,000 |
| December 2025 | 368,000 |
| January 2026 | 246,000 |
| February 2026 | 165,000 |
| March 2026 | 165,000 |
| April 2026 | 135,000 |
| May 2026 | 135,000 |
| June 2026 | 110,000 |
| July 2026 | 135,000 |
| August 2026 | 135,000 |
| September 2026 | 201,000 |
How much does 'varsity jacket' cost on Etsy?
89 listings · USD
Search volume by country
201,000Competition by country
40,252How to rank for 'varsity jacket' on Etsy
Target the right market
United States leads both search demand (25%) and competition (30%) for 'varsity jacket', but neither is overwhelmingly dominant.
Price competitively
The price range for 'varsity jacket' is unusually wide — from $4.85 up to $499. The median sits at $99.99, which is a better benchmark than the average since the spread is so large. The $100+ range dominates at 49% of listings — pricing outside this band means either competing on value or justifying a premium. At this price point, buyers take more time to decide. Detailed descriptions, reviews, and high-quality images help justify the investment and reduce abandoned carts.
Ranking difficulty
With a difficulty score of 32/100, 'varsity jacket' is rated easy to rank for on Etsy. The moderate difficulty combined with a CPC of $1.29 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.
Optimization tips
'varsity jacket' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'letterman jacket' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize your Etsy listings for 'varsity jacket'
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Open toolTop Etsy listings for 'varsity jacket'
Sample of 12 results
KXK Personalized Varsity Jacket: Custom Stitched Letterman Bomber
KXKCustomShop
Team Satan Pentagram 666 Varsity jacket
StuffoftheDead
Kids Varsity Jacket Sewing Pattern | Unisex Bomber Jacket | Boys and Girls Outerwear PDF | Casual Zip Up Jacket |Sewing Pattern for Children
AuroraSewingPatterns
KXK Custom Varsity Jacket: Unisex Adult Youth Bomber, Personalized Team Coat
KXKCustomShop
KXK Personalized Varsity Jacket Letterman College Customized Name Number Unisex Jacket
kxkshopjersey
Custom Kids Varsity Jacket: Gothic Name, Personalized Unisex Coat
GagaKidz
Personalized Spidey And His Amazing Friends Varsity Jacket, Kids Varsity Jacket, Spiderman Baseball Jacket, Birthday Boy Gift, Spidey Shirt
SuperDesignsGiftsArt
AKA Green Satin Varsity Jacket — Alpha Kappa Alpha Sorority Outerwear
Apparelclothingline
Custom Baseball Jacket | Personalized Vintage Varsity Jacket | Embroidered Name Number Logo | Christmas Gift Coat for Men Women Youth Kids
FrenzyJerseyCustom
KXK Custom Embroidered Varsity Jacket, Personalized Letterman Baseball Bomber
kxkshopjersey
Custom Spidey And His Amazing Friends Varsity Jacket, Kids Varsity Jacket, Spiderman Baseball Jacket, Birthday Boy Gift, Spidey Shirt
moneymakerak1
Brazil Racer Blue Yellow 3s Varsity Jacket - Printed Been Different Drip Graffiti
WicklenKing
Frequently asked questions about 'varsity jacket'
How much search demand does 'varsity jacket' get?
'varsity jacket' receives 201,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.
How saturated is the market for 'varsity jacket'?
There are 40,252 Etsy listings competing for 'varsity jacket'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.
Is 'varsity jacket' worth targeting for my Etsy shop?
'varsity jacket' has a keyword difficulty of 32/100 (easy). Combined with a median product price of $99.99, this is a strong opportunity — low competition and a price point that supports healthy margins.
What should I charge for 'varsity jacket' products?
Prices for 'varsity jacket' products range from $4.85 to $499. The median is $99.99 and the average is $127.36. 49% of listings fall in the $100+ range, which is where most buyer expectations are set.
Which countries have the most demand for 'varsity jacket'?
United States generates 25% of searches for 'varsity jacket'.
How do I get my listing to rank for 'varsity jacket'?
Since 'varsity jacket' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Fill all 13 tags with distinct keyword variations — don't repeat words already in your title. Complete every listing attribute Etsy offers, add high-quality photos, and include a video if you can. Good supporting tags to use alongside 'varsity jacket' include 'letterman jacket' and 'baseball jacket'.
How commercially valuable is 'varsity jacket'?
The cost per click for 'varsity jacket' is $1.29. High ad competition combined with a median product price of $99.99 indicates strong buying intent — advertisers are spending because shoppers convert. Organic rankings for this keyword are especially valuable.
Is 'varsity jacket' seasonal or trending?
Search volume dropped 33% between October 2025 and September 2026. Demand peaked around November 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.
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