varsity jacket

'varsity jacket' receives 201,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

There are 34,958 Etsy listings competing for 'varsity jacket'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.

'varsity jacket' has a keyword difficulty of 30/100 (easy). Combined with a median product price of $97.50, this is a strong opportunity — low competition and a price point that supports healthy margins.

Prices for 'varsity jacket' products range from $3.85 to $390. The median is $97.50 and the average is $124.22. 49% of listings fall in the $100+ range, which is where most buyer expectations are set.

United States generates 25% of searches for 'varsity jacket'.

Since 'varsity jacket' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Fill all 13 tags with distinct keyword variations — don't repeat words already in your title. Complete every listing attribute Etsy offers, add high-quality photos, and include a video if you can. Good supporting tags to use alongside 'varsity jacket' include 'letterman jacket' and 'baseball jacket'.

The cost per click for 'varsity jacket' is $1.03. High ad competition combined with a median product price of $97.50 indicates strong buying intent — advertisers are spending because shoppers convert. Organic rankings for this keyword are especially valuable.

Search volume dropped 18% between June 2025 and May 2026. Demand peaked around November 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.