swimming
'swimming' is a highly searched keyword with 823,000 average monthly searches. It has heavy competition on Etsy with 140,281 listings targeting the keyword. In the past year, search interest peaked in August 2026 — timing your listings around that window can give you an edge. With a keyword difficulty of 39/100, ranking for 'swimming' is achievable but competitive — competition and search volume are relatively balanced. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $19.28 and $139, with most priced around $47.83. The estimated cost per click for 'swimming' is $2.44 and the ad market has low competition, meaning not many advertisers are using paid ads to target this keyword.
Monthly search volume
823,000
Competition
140,281
Cost per click
$2.44
Keyword difficulty
39/100
Moderate
'swimming' search trend
Monthly searches
| Month | Searches |
|---|---|
| September 2025 | 823,000 |
| October 2025 | 673,000 |
| November 2025 | 673,000 |
| December 2025 | 550,000 |
| January 2026 | 823,000 |
| February 2026 | 673,000 |
| March 2026 | 823,000 |
| April 2026 | 823,000 |
| May 2026 | 823,000 |
| June 2026 | 823,000 |
| July 2026 | 1,000,000 |
| August 2026 | 1,220,000 |
How much does 'swimming' cost on Etsy?
38 listings · USD
Search volume by country
823,000Competition by country
140,281How to rank for 'swimming' on Etsy
Target the right market
United States leads both search demand (24%) and competition (70%) for 'swimming', but neither is overwhelmingly dominant.
Price competitively
Sellers listing under 'swimming' price between $19.28 and $139, clustering around a median of $47.83. The $25 – $50 range dominates at 45% of listings — pricing outside this band means either competing on value or justifying a premium. This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.
Ranking difficulty
With a difficulty score of 39/100, 'swimming' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $2.44 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.
Optimization tips
'swimming' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'swimwear' narrows the match and helps Etsy show your listing to the right buyers. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize your Etsy listings for 'swimming'
Generate Tags
Find the best tags to pair with 'swimming' based on real Etsy search data
Open toolGenerate Titles
Build a click-worthy listing title that includes 'swimming' in the right position
Open toolListing Studio
Create a complete, optimized Etsy listing around 'swimming' from scratch
Open toolVideo Generator
Turn your 'swimming' product photos into a listing video
Open toolTop Etsy listings for 'swimming'
Sample of 12 results
Towel Pants - Anchor Pattern - IN STOCK Fast Shipping - Beach, Swimming, Resortwear, Boys, Girls, Adults.
ParadiseTowelwear
Sea Dragons - Nancy Farmer swimming hat / swim cap. Orange & Turquoise print on a choice of backgrounds. Open water swimming.
WaterDrawnArt
Pool wash only swimming hat
DrawnToTheSeaDesign
Awesome 6 Year Old Looks Like Girls Swimsuit, Custom Birthday 6th Sixth Year Fun Rainbow Party Gift Kids One Piece Bathing Suit Swimming
Starcovedesign
Vintage Sporett Mens Swimming Briefs Teal German Army NEW Trunks Tight Swimwear
ArthurBernardEU
Custom Swim Trunks, Personalized Swim Shorts, Beach Shorts, Board Shorts, Swimming Trunks, Photo Swim Trunks, Custom Face Swim Trunks N1042
MugsFromTina
Crochet Swimsuit Full Coverage Bottom Bikini Set, Triangle Crocheted Bikini Hipster Bottom, Crochet Swimming Suit, Womens Swimwear Crochet
LaKnitteria
Black Unisex Medium Exercise Swimming/Bathing Caps
RedPlantain
Swimming Shark Towel Pants
TowelTheory
Vintage Antique 1930s Red Cotton Swimming Suit Women's Skort Stretch Small
ModernVintageFresh
Personalised Swim Towel, Embroidered Kids Swimming Towel with Name & Character, Unicorn Mermaid Dinosaur Gift
chloeandlydiauk
Kinderbadekappe mit Namen + Tier bedruckt Badehaube Badekappe Geschenk zur Einschulung Schulanfang Schwimmunterricht Schwimmen
Nashvilleprint
Frequently asked questions about 'swimming'
How much search demand does 'swimming' get?
'swimming' receives 823,000 monthly searches globally. That's substantial demand, but with 140,281 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.
How saturated is the market for 'swimming'?
There are 140,281 Etsy listings competing for 'swimming'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.
Is 'swimming' worth targeting for my Etsy shop?
'swimming' has a keyword difficulty of 39/100 (moderate). Combined with a median product price of $47.83, this is a strong opportunity — low competition and a price point that supports healthy margins.
What should I charge for 'swimming' products?
Prices for 'swimming' products range from $19.28 to $139. The median is $47.83 and the average is $51.41. 45% of listings fall in the $25 – $50 range, which is where most buyer expectations are set. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.
Which countries have the most demand for 'swimming'?
United States generates 24% of searches for 'swimming'.
How do I get my listing to rank for 'swimming'?
Since 'swimming' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'swimming' include 'swimwear' and 'swimming costume'.
How commercially valuable is 'swimming'?
The cost per click for 'swimming' is $2.44. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.
Is 'swimming' seasonal or trending?
Search volume rose 48% between September 2025 and August 2026. A 48% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around August 2026.
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