skincare serum
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Monthly Search Volume
18,100
Competition
4,683
Cost Per Click
$1.37
Keyword Difficulty
24/100
Easy
'skincare serum' Search Trend
| Month | Searches |
|---|---|
| May 2025 | 14,800 |
| June 2025 | 14,800 |
| July 2025 | 18,100 |
| August 2025 | 14,800 |
| September 2025 | 14,800 |
| October 2025 | 18,100 |
| November 2025 | 18,100 |
| December 2025 | 22,200 |
| January 2026 | 22,200 |
| February 2026 | 14,800 |
| March 2026 | 14,800 |
| April 2026 | 14,800 |
How Much Does 'skincare serum' Cost on Etsy?
68 listings · USD
Search Volume by Country
18,100Competition by Country
4,683How to Rank for 'skincare serum' on Etsy
Target the Right Market
United States leads both search demand (30%) and competition (91%) for 'skincare serum', but neither is overwhelmingly dominant.
Price Competitively
The price range for 'skincare serum' is unusually wide — from $2.69 up to $89. The median sits at $12, which is a better benchmark than the average since the spread is so large. The Under $10 range dominates at 44% of listings — pricing outside this band means either competing on value or justifying a premium. At this price point, volume drives revenue. Competitive pricing combined with strong listing photos helps convert browsers into buyers quickly.
Ranking Difficulty
With a difficulty score of 24/100, 'skincare serum' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.
Optimization Tips
'skincare serum' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'face serum' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize Your Etsy Listings for 'skincare serum'
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Video Generator
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Top Etsy Listings for 'skincare serum'
sample of 12 results
Glow Facial Elixir, Organic Vegan Skincare Serum (30 ml)
inhalebotanicalsuk
100 Skincare Stock Photos, Beauty Stock Images, Skin Care Serum Stock Images, Cream Stock Images, Radiant Skin Images, AI Generated
StudioEstimo
Skincare Serum Instagram Templates, Serum Posts, Skincare Social Media Posts, Esthetician Templates, Skincare Templates, Dermatologist Post
LuxxuryMedia
Skincare Stock Photos Beauty Luxury Skincare Aesthetics Photos Beauty Business Stock Images Selfcare Serum Mockup Cream Moisturizer Bottle
HAYAGCreatives
Spooky Purple Skincare Serum Vinyl Sticker | Laptop Stickers | Water Bottle Decoration | Spooky Stickers | Skincare Sticker | Halloween
skincarewithvero
Detailed Skin Topicals Cheat Sheet: Guide for Skincare, Serums, Vitamins, Oils | Uses, When and How to Use | Bonus Concern & Correction Page
OGDigitalPrintStudio
Glass Cosmetic Bottle Mockup, Skincare Serum Branding, PSD (Digital Download)
SoulveStudio
Pure Vitamin E Oil – Natural Skin Moisturizer And Antioxidant for Face, Hair & Nails – Natural Skincare Serum - D-alpha-Tocopherol
Relaxcation
MAIDENHEAD Facial Elixir ~ Juniper, Lavender, & Borage Face Oil and Botanical Beauty Remedy ~ Skincare Serum for Acne, Cleansing, Healing
CasketofLilacs
Pdrn face serum For Acne, Wrinkles, Dark Circles and Scarring Facial Serum with Hyaluronic Acid + Peptides Hydrating Skincare products
PureNatureInc
Brown Frosted Dropper Bottle with Natural Wooden Cap, Amber Glass Essential Oil Bottle, Refillable Skincare Serum Container for Daily Use
Bottlemaster
Aesthetic Skincare Serum Textures - AI stock photos for Branding | Social Media | Product Mockups. Minimal Pastel Images (Digital Download)
LiBrandStudio
Frequently Asked Questions About 'skincare serum'
'skincare serum' receives 18,100 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.
There are 4,683 Etsy listings competing for 'skincare serum'. Relative to the search demand, that's low saturation. Well-optimized listings can rank on the first page without needing an extensive sales history — this is the kind of keyword where newer shops can gain a foothold.
'skincare serum' has a keyword difficulty of 24/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.
Prices for 'skincare serum' products range from $2.69 to $89. The median is $12 and the average is $18.83. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 44% of listings fall in the Under $10 range, which is where most buyer expectations are set.
United States generates 30% of searches for 'skincare serum'.
Since 'skincare serum' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'skincare serum' include 'face serum' and 'skincare'.
The cost per click for 'skincare serum' is $1.37. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.
Search volume held steady between May 2025 and April 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around December 2025.
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