skincare serum

'skincare serum' receives 18,100 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

There are 4,683 Etsy listings competing for 'skincare serum'. Relative to the search demand, that's low saturation. Well-optimized listings can rank on the first page without needing an extensive sales history — this is the kind of keyword where newer shops can gain a foothold.

'skincare serum' has a keyword difficulty of 24/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

Prices for 'skincare serum' products range from $2.69 to $89. The median is $12 and the average is $18.83. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 44% of listings fall in the Under $10 range, which is where most buyer expectations are set.

United States generates 30% of searches for 'skincare serum'.

Since 'skincare serum' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'skincare serum' include 'face serum' and 'skincare'.

The cost per click for 'skincare serum' is $1.37. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume held steady between May 2025 and April 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around December 2025.