parents to be
'parents to be' is a highly searched keyword with 1,900 average monthly searches. It has heavy competition on Etsy with 594,886 listings targeting the keyword. Search interest dropped 21% between September 2025 and August 2026, so standing out with strong listings matters more than ever. With a keyword difficulty of 64/100, ranking for 'parents to be' is achievable but competitive — competition and search volume are relatively balanced. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $1 and $125.95, with most priced around $22.84. The estimated cost per click for 'parents to be' is $3.36 and the ad market has low competition, meaning not many advertisers are using paid ads to target this keyword.
Monthly search volume
1,900
Competition
594,886
Cost per click
$3.36
Keyword difficulty
64/100
Moderate
'parents to be' search trend
Monthly searches
| Month | Searches |
|---|---|
| September 2025 | 2,400 |
| October 2025 | 2,400 |
| November 2025 | 1,900 |
| December 2025 | 1,900 |
| January 2026 | 1,900 |
| February 2026 | 1,900 |
| March 2026 | 1,900 |
| April 2026 | 1,900 |
| May 2026 | 1,900 |
| June 2026 | 1,900 |
| July 2026 | 1,900 |
| August 2026 | 1,900 |
How much does 'parents to be' cost on Etsy?
55 listings · USD
Search volume by country
1,900Competition by country
594,886How to rank for 'parents to be' on Etsy
Target the right market
United States leads both search demand (25%) and competition (63%) for 'parents to be', but neither is overwhelmingly dominant. European Union and other regions still contribute meaningful demand, so international sellers have room to compete across markets. With active demand in 4 tracked markets, this keyword has genuine international appeal.
Price competitively
The price range for 'parents to be' is unusually wide — from $1 up to $125.95. The median sits at $22.84, which is a better benchmark than the average since the spread is so large. The most populated bracket is $10 – $25 (35% of listings). This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.
Ranking difficulty
With a difficulty score of 64/100, 'parents to be' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $3.36 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.
Optimization tips
At 3 words, 'parents to be' is specific enough to signal clear intent. Place the full phrase within the first 40 characters of your title, where Etsy's algorithm gives the most weight. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize your Etsy listings for 'parents to be'
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Open toolTop Etsy listings for 'parents to be'
Sample of 12 results
Personalised New Baby Print, New Parents Family Hands Line Art Gift, Newborn Keepsake
EdiePiePrints
Large Baby Gift Box ,New Baby boy gift ,Newborn gift box, New Baby Gift Box, Baby Shower Gift, Christmas Gift, Gift for New Parents.
LalLunaCollection
Wedding Handkerchief Gift for Parents, Mother of the Bride Wedding Gift, Father of the Bride Wedding Gift, Personalized Gift from Daughter
TheHeirloomWedding
PERSONALIZED WEDDING GIFT for Couples, Anniversary Gift, Wedding Date Sign, Wedding Established Sign, Wedding Gifts for Parents, Wall Art
AlphabetArtPhotos
Personalized Wooden Bear Family Puzzle, Custom Engraved Name Animal Decor, Christmas Family Keepsake, New Parents Gifts, Nursery Decor
victoryscraftshop
Personalised Baby Arrival Countdown. Pregnancy Countdown. Gift for New Parents To Be.
WhimsyandBloomUK
Funny Sports Mom Sweatshirt, Bleacher Creature With Opinions Shirt, Game Day Tee, Baseball Season Gift, Football Parent Crewneck, Loud Mom
USTeeShirt
All that We Are and Hope to Be We Owe to Loving Parents Personalized White Wedding Picture Frame Parents Wedding Gift from Bride and Groom
AlterdIndustries
I Survived My Daughter's or Son's Wedding Engraved Whiskey Decanter Set Parents Wedding Gift from Bride and Groom | FREE SHIPPING
AlterdIndustries
Funny Son Birthday Card from Mum and Dad, We Must Be Amazing Parents Card, Personalised Card for Son for 16th, 18th, 21st, 30th Birthday
StationeryLaneStudio
Personalised Parents to be Card for New Mummy & Daddy Mummy to be Card New Baby Card Baby Shower Gift Handmade Knitted Jumper Congratulation
CraftieRoses
Papa Tasse 230 ml – Hot, Tired, Super, Wild oder Cool Dads Club | Keramiktasse in 4 Farben | Lustiges Geschenk für Paps/ Eltern
fellzaubert
Frequently asked questions about 'parents to be'
How much search demand does 'parents to be' get?
'parents to be' receives 1,900 monthly searches globally. That's substantial demand, but with 594,886 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.
How saturated is the market for 'parents to be'?
There are 594,886 Etsy listings competing for 'parents to be'. With a difficulty score of 64/100, this is a tough keyword to crack. Established sellers with review history and sales velocity dominate the first page. Newer shops should target related long-tail keywords first and build traction before competing here directly.
Is 'parents to be' worth targeting for my Etsy shop?
'parents to be' has a keyword difficulty of 64/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.
What should I charge for 'parents to be' products?
Prices for 'parents to be' products range from $1 to $125.95. The median is $22.84 and the average is $30.63. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.
Which countries have the most demand for 'parents to be'?
United States generates 25% of searches for 'parents to be'. European Union and United Kingdom also show meaningful demand.
How do I get my listing to rank for 'parents to be'?
Place 'parents to be' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'parents to be' include 'gift for parents' and 'anniversary gift'.
How commercially valuable is 'parents to be'?
The cost per click for 'parents to be' is $3.36. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.
Is 'parents to be' seasonal or trending?
Search volume dropped 21% between September 2025 and August 2026. Demand peaked around September 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.
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