parents to be

'parents to be' receives 1,900 monthly searches globally. That's substantial demand, but with 392,191 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.

There are 392,191 Etsy listings competing for 'parents to be'. With a difficulty score of 62/100, this is a tough keyword to crack. Established sellers with review history and sales velocity dominate the first page. Newer shops should target related long-tail keywords first and build traction before competing here directly.

'parents to be' has a keyword difficulty of 62/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

United States generates 25% of searches for 'parents to be'. European Union and United Kingdom also show meaningful demand.

Place 'parents to be' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.

The cost per click for 'parents to be' is $2.21. Moderate ad competition suggests solid commercial potential without the intense bidding wars of broader keywords.

Search volume dropped 21% between August 2025 and July 2026. Demand peaked around August 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.