mum and dad

'mum and dad' receives 9,900 monthly searches globally. That's substantial demand, but with 873,920 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.

There are 873,920 Etsy listings competing for 'mum and dad'. With a difficulty score of 62/100, this is a tough keyword to crack. Established sellers with review history and sales velocity dominate the first page. Newer shops should target related long-tail keywords first and build traction before competing here directly.

'mum and dad' has a keyword difficulty of 62/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

Prices for 'mum and dad' products range from $3 to $93. The median is $23.16 and the average is $26.37. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.

United Kingdom generates 29% of searches for 'mum and dad'.

Place 'mum and dad' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'mum and dad' include 'anniversary card' and 'wedding anniversary'.

The cost per click for 'mum and dad' is $2.37. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.

Search volume dropped 18% between April 2025 and March 2026. Demand peaked around April 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.