mum and dad
'mum and dad' is a highly searched keyword with 12,100 average monthly searches. It has heavy competition on Etsy with 873,920 listings targeting the keyword. In the past year, search interest peaked in July 2026 — timing your listings around that window can give you an edge. With a keyword difficulty of 60/100, ranking for 'mum and dad' is achievable but competitive — competition and search volume are relatively balanced. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $3 and $93, with most priced around $23.16. The estimated cost per click for 'mum and dad' is $4.58 and the ad market has low competition, meaning not many advertisers are using paid ads to target this keyword.
Monthly search volume
12,100
Competition
873,920
Cost per click
$4.58
Keyword difficulty
60/100
Moderate
'mum and dad' search trend
Monthly searches
| Month | Searches |
|---|---|
| October 2025 | 8,100 |
| November 2025 | 8,100 |
| December 2025 | 12,100 |
| January 2026 | 9,900 |
| February 2026 | 9,900 |
| March 2026 | 9,900 |
| April 2026 | 9,900 |
| May 2026 | 9,900 |
| June 2026 | 9,900 |
| July 2026 | 33,100 |
| August 2026 | 14,800 |
| September 2026 | 9,900 |
How much does 'mum and dad' cost on Etsy?
48 listings · USD
Search volume by country
12,100Competition by country
873,920How to rank for 'mum and dad' on Etsy
Target the right market
United Kingdom leads both search demand (36%) and competition (13%) for 'mum and dad', but neither is overwhelmingly dominant.
Price competitively
The price range for 'mum and dad' is unusually wide — from $3 up to $93. The median sits at $23.16, which is a better benchmark than the average since the spread is so large. The most populated bracket is $10 – $25 (33% of listings). This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.
Ranking difficulty
With a difficulty score of 60/100, 'mum and dad' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $4.58 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.
Optimization tips
At 3 words, 'mum and dad' is specific enough to signal clear intent. Place the full phrase within the first 40 characters of your title, where Etsy's algorithm gives the most weight. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize your Etsy listings for 'mum and dad'
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Open toolTop Etsy listings for 'mum and dad'
Sample of 12 results
New Mum - Dad to be Card for New Mummy & Daddy Mummy to be Card New Baby Card Baby Shower Gift Handmade Knitted Jumper Congratulations Card
CraftieRoses
To Mom To Dad T-Shirt, Mother's Day Gift
FirstLightShop
Cute Car Stuff for Teens, Be Safe Have Fun Don't Do Stupid Sh*t, Sweet 16 Keychain from Mom and Dad, Teenager New Driver, Birthday Gifts
CandidlyKHandmade
Set Mom and Dad Baseball Caps, Pregnancy Announcement Hats, Setof 2 Pigment dyed Vintage Style Caps,Baby Shower Gift, Mom Dad to Be, dad hat
Borninabarndesign
Entscheidungsmünze | Werdende Eltern | Geschenk zur Geburt | Mama und Papa | Baby | Geburt | Personalisierte Münze | Kleinigkeit zur Geburt
Rosi2307
Personalisiertes Kissen mit Namen Geschenk für Oma, Mama, Opa, Papa, Uroma & Uropa Danke Geschenk Mama Kissen Familiengeschenk mit Namen
ManufakturLiebevoll
Promoted to Parents Mug, Pregnancy Announcement Mug Gift for Dad Mom, Gift for New Dad, First Time Mom and Dad Est. Mugs, Baby Shower Gift
NovaturientThreads
40th Anniversary Card, Ruby Anniversary Gift for a Couple to celebrate 40 Year Wedding for Parents, Friends, Mom and Dad; Personalization
thecornyjokecompany
Personalisierter Schlüsselanhänger für Papa und Mama mit Kinderhänden - Anhänger mit Namen der Kinder als Gravur
SMARTEON
Camo Mama Dad Shirt, Comfort Colors, Matching Mom & Dad TShirts, Pregnancy Announcement, Mother's Day Gift for Mom, Dad Gift, Christmas Gift
ShopofParadise
Personalised Mum & Dad Wedding Card I Luxury
LoveWillows
Hatphile Pre-washed Soft Cotton Baseball Cap for Pitbull Mom Pitbull Dad
HatphileMade
Frequently asked questions about 'mum and dad'
How much search demand does 'mum and dad' get?
'mum and dad' receives 12,100 monthly searches globally. That's substantial demand, but with 873,920 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.
How saturated is the market for 'mum and dad'?
There are 873,920 Etsy listings competing for 'mum and dad'. With a difficulty score of 60/100, this is a tough keyword to crack. Established sellers with review history and sales velocity dominate the first page. Newer shops should target related long-tail keywords first and build traction before competing here directly.
Is 'mum and dad' worth targeting for my Etsy shop?
'mum and dad' has a keyword difficulty of 60/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.
What should I charge for 'mum and dad' products?
Prices for 'mum and dad' products range from $3 to $93. The median is $23.16 and the average is $26.37. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.
Which countries have the most demand for 'mum and dad'?
United Kingdom generates 36% of searches for 'mum and dad'.
How do I get my listing to rank for 'mum and dad'?
Place 'mum and dad' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'mum and dad' include 'anniversary card' and 'wedding anniversary'.
How commercially valuable is 'mum and dad'?
The cost per click for 'mum and dad' is $4.58. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.
Is 'mum and dad' seasonal or trending?
Search volume rose 22% between October 2025 and September 2026. A 22% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around July 2026.
Keywords related to 'mum and dad'
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