Skip to main content
Keyword overview Updated Sep 20, 2026

hogwarts

'hogwarts' is a highly searched keyword with 368,000 average monthly searches. It has moderate competition on Etsy with 25,577 listings targeting the keyword. In the past year, search interest peaked in December 2025 — timing your listings around that window can give you an edge. With a keyword difficulty of 25/100, 'hogwarts' is relatively easy to rank for because the 368,000 monthly searches far outweigh the competition. Products in this category typically sell between $1.99 and $132, with most priced around $17.91. The estimated cost per click for 'hogwarts' is $1.43 and the ad market has low competition, meaning not many advertisers are using paid ads to target this keyword.

Monthly search volume

368,000

High volume

Competition

28,602

Medium competition

Cost per click

$1.43

Low ad competition

Keyword difficulty

25/100

Easy

'hogwarts' search trend

Monthly searches

MonthSearches
October 2025450,000
November 2025450,000
December 2025550,000
January 2026450,000
February 2026301,000
March 2026368,000
April 2026368,000
May 2026368,000
June 2026301,000
July 2026301,000
August 2026368,000
September 2026450,000

How much does 'hogwarts' cost on Etsy?

Under $10 27%
$10 – $25 48%
$25 – $50 18%
$50 – $100 5%
$100+ 2%

66 listings · USD

Search volume by country

368,000
EU 74,000
20%
USA 74,000
20%
UK 18,100
5%
OTHER 201,900
55%

Competition by country

28,602
USA 19,963
70%
UK 4,201
15%
EU 3,891
14%
AUS 547
2%
OTHER 0
0%

How to rank for 'hogwarts' on Etsy

Target the right market

Search demand for 'hogwarts' is strongest in European Union (20%), but most competing listings come from sellers in United States (70%). This gap suggests European Union buyers may be underserved — fewer sellers are specifically targeting them despite the demand. Consider pricing around $17.91 with shipping options that appeal to European Union buyers.

Price competitively

The price range for 'hogwarts' is unusually wide — from $1.99 up to $132. The median sits at $17.91, which is a better benchmark than the average since the spread is so large. The $10 – $25 range dominates at 48% of listings — pricing outside this band means either competing on value or justifying a premium. This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.

Ranking difficulty

With a difficulty score of 25/100, 'hogwarts' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.

Optimization tips

'hogwarts' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'harry potter' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize your Etsy listings for 'hogwarts'

Top Etsy listings for 'hogwarts'

Sample of 12 results
Harry Potter Birthday Pop Up Card | 3D Hogwarts Castle Gift | Cardology

Harry Potter Birthday Pop Up Card | 3D Hogwarts Castle Gift | Cardology

£10.00 4,323 80,585

CardologyLtd

Hand painted Hogwarts Express page reader

Hand painted Hogwarts Express page reader

$15.00 1,439 7,724

ModernMac3D

Hogwarts display shelf for Harry Potter miniverse Back to Hogwarts

Hogwarts display shelf for Harry Potter miniverse Back to Hogwarts

$18.00 1,192 15,250

SilverSagePrints2024

Hogwarts Vintage Map Wall Art Print, Wizard World Poster, Magical School Decor, Harry Potter Gift, Fantasy Castle Room Art

Hogwarts Vintage Map Wall Art Print, Wizard World Poster, Magical School Decor, Harry Potter Gift, Fantasy Castle Room Art

$33.00 1,147 13,515

YasoWoodenArt

Wizard Balloons - Anagram Licensed | Harry Potter Decorations | Hogwarts balloons | Harry Potter birthday | Hogwarts | Wizard | Owl

Wizard Balloons - Anagram Licensed | Harry Potter Decorations | Hogwarts balloons | Harry Potter birthday | Hogwarts | Wizard | Owl

$5.70 759 10,327

OnePartyStop

Harry Potter Fanbrief zu Einschulung in Hogwarts Versand Europaweit

Harry Potter Fanbrief zu Einschulung in Hogwarts Versand Europaweit

€19.00 658 23,719

Urkundenshop

HP Dobby is Free Charms: Hogwarts Pendent/Charm for Badge Reel, Backpack, Lanyard, Wristlet, or Keychain-Spell, Magician, Wizard

HP Dobby is Free Charms: Hogwarts Pendent/Charm for Badge Reel, Backpack, Lanyard, Wristlet, or Keychain-Spell, Magician, Wizard

$3.00 354 2,129

SimplyCharminByTanya

Hogwarts Houses Personalized Custom Name Sign - Multi-color in each of the House colors. Perfect as teacher gifts or family name display

Hogwarts Houses Personalized Custom Name Sign - Multi-color in each of the House colors. Perfect as teacher gifts or family name display

$24.99 329

BLBideas

Get In Loser We're Going To Hogwarts Tee, Vintage Hogwarts Wizard School Graphic Tee, Wizard School Tee, Magical Flying Car T-shirt

Get In Loser We're Going To Hogwarts Tee, Vintage Hogwarts Wizard School Graphic Tee, Wizard School Tee, Magical Flying Car T-shirt

$10.67 314 3,045

LuckyVibeCo

Hogwarts Necklaces

Hogwarts Necklaces

$11.99 312 4,069

DesignedBySunflower

Christmas Shirt, I'm dreaming of a Hogwarts Christmas Shirt, Wizard Shirt, Funny Christmas Shirt, Christmas 2023, Hogwarts Christmas Shirt

Christmas Shirt, I'm dreaming of a Hogwarts Christmas Shirt, Wizard Shirt, Funny Christmas Shirt, Christmas 2023, Hogwarts Christmas Shirt

$14.15 298 5,839

BlueSkyDesignUS

Harry Potter Hogwarts Houses Quidditch Jerseys Family Matching Officially Licensed Tees, Sweatshirts, Baby Snapsuits

Harry Potter Hogwarts Houses Quidditch Jerseys Family Matching Officially Licensed Tees, Sweatshirts, Baby Snapsuits

$10.65 232 3,658

GraphicsMore

Frequently asked questions about 'hogwarts'

How much search demand does 'hogwarts' get?

'hogwarts' receives 368,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

How saturated is the market for 'hogwarts'?

There are 25,577 Etsy listings competing for 'hogwarts'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers. Most competition comes from United States sellers (70%), while demand is strongest in European Union — a gap worth exploiting.

Is 'hogwarts' worth targeting for my Etsy shop?

'hogwarts' has a keyword difficulty of 25/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

What should I charge for 'hogwarts' products?

Prices for 'hogwarts' products range from $1.99 to $132. The median is $17.91 and the average is $21.01. 48% of listings fall in the $10 – $25 range, which is where most buyer expectations are set.

Which countries have the most demand for 'hogwarts'?

European Union generates 20% of searches for 'hogwarts'. United States and United Kingdom also show meaningful demand. Competition is centered in United States instead, which means European Union buyers have fewer options tailored to them — an opening for sellers who can cater to that market.

How do I get my listing to rank for 'hogwarts'?

Since 'hogwarts' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'hogwarts' include 'harry potter' and 'slytherin'.

How commercially valuable is 'hogwarts'?

The cost per click for 'hogwarts' is $1.43. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.

Is 'hogwarts' seasonal or trending?

Search volume held steady between October 2025 and September 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around December 2025.

Keywords related to 'hogwarts'

Ready to stand out?

Join 500,000+ Etsy sellers growing with RankHero.

Start free

No credit card required

↑↓ navigate ↵ open