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Keyword overview Updated Sep 21, 2026

brass plate

'brass plate' is a highly searched keyword with 14,800 average monthly searches. It has moderate competition on Etsy with 35,760 listings targeting the keyword. Search interest rose 22% between September 2025 and August 2026 — a good sign for sellers entering this market. With a keyword difficulty of 38/100, ranking for 'brass plate' is achievable but competitive — there are 35,760 competing listings, which is manageable but not wide open. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $1.99 and $460, with most priced around $39. The estimated cost per click for 'brass plate' is $0.92 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.

Monthly search volume

14,800

High volume

Competition

35,760

Medium competition

Cost per click

$0.92

High ad competition

Keyword difficulty

38/100

Moderate

'brass plate' search trend

Monthly searches

MonthSearches
September 202514,800
October 202518,100
November 202514,800
December 202512,100
January 202614,800
February 202612,100
March 202614,800
April 202612,100
May 202612,100
June 202614,800
July 202614,800
August 202618,100

How much does 'brass plate' cost on Etsy?

Under $10 4%
$10 – $25 19%
$25 – $50 43%
$50 – $100 19%
$100+ 14%

69 listings · USD

Search volume by country

14,800
USA 2,400
16%
UK 1,000
7%
OTHER 11,400
77%

Competition by country

35,760
USA 16,756
47%
UK 4,071
11%
IND 1,983
6%
AUS 260
1%
OTHER 12,690
35%

How to rank for 'brass plate' on Etsy

Target the right market

United States leads both search demand (16%) and competition (47%) for 'brass plate', but neither is overwhelmingly dominant.

Price competitively

The price range for 'brass plate' is unusually wide — from $1.99 up to $460. The median sits at $39, which is a better benchmark than the average since the spread is so large. The $25 – $50 range dominates at 43% of listings — pricing outside this band means either competing on value or justifying a premium. This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.

Ranking difficulty

With a difficulty score of 38/100, 'brass plate' is rated moderate to rank for on Etsy. Given the moderate difficulty and a median product price of $39, each ranking improvement has real revenue impact. Fill all 13 tags, lead your title with this keyword, and ensure your photos meet Etsy's quality recommendations.

Optimization tips

'brass plate' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'vintage brass plate' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize your Etsy listings for 'brass plate'

Top Etsy listings for 'brass plate'

Sample of 12 results

Frequently asked questions about 'brass plate'

How much search demand does 'brass plate' get?

'brass plate' receives 14,800 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

How saturated is the market for 'brass plate'?

There are 35,760 Etsy listings competing for 'brass plate'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.

Is 'brass plate' worth targeting for my Etsy shop?

'brass plate' has a keyword difficulty of 38/100 (moderate). Combined with a median product price of $39, this is a strong opportunity — low competition and a price point that supports healthy margins.

What should I charge for 'brass plate' products?

Prices for 'brass plate' products range from $1.99 to $460. The median is $39 and the average is $64.92. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 43% of listings fall in the $25 – $50 range, which is where most buyer expectations are set.

Which countries have the most demand for 'brass plate'?

United States generates 16% of searches for 'brass plate'.

How do I get my listing to rank for 'brass plate'?

Since 'brass plate' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Fill all 13 tags with distinct keyword variations — don't repeat words already in your title. Complete every listing attribute Etsy offers, add high-quality photos, and include a video if you can. Good supporting tags to use alongside 'brass plate' include 'vintage brass plate' and 'brass decor'.

How commercially valuable is 'brass plate'?

The cost per click for 'brass plate' is $0.92. High ad competition combined with a median product price of $39 indicates strong buying intent — advertisers are spending because shoppers convert. Organic rankings for this keyword are especially valuable.

Is 'brass plate' seasonal or trending?

Search volume rose 22% between September 2025 and August 2026. A 22% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around October 2025.

Keywords related to 'brass plate'

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