Keyword Overview Updated Sep 04, 2026

wine

'wine' is a highly searched keyword with 1,000,000 average monthly searches. It has heavy competition on Etsy with 729,093 listings targeting the keyword. In the past year, search interest peaked in January 2026 — timing your listings around that window can give you an edge. With a keyword difficulty of 48/100, ranking for 'wine' is achievable but competitive — competition and search volume are relatively balanced. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $2 and $327, with most priced around $30. The estimated cost per click for 'wine' is $30.56 and the ad market has medium competition, meaning a moderate number of advertisers are using paid ads to target this keyword.

Monthly Search Volume

1,000,000

High volume

Competition

729,093

High competition

Cost Per Click

$30.56

Medium ad competition

Keyword Difficulty

48/100

Moderate

'wine' Search Trend

MonthSearches
August 20251,000,000
September 20251,000,000
October 20251,000,000
November 20251,000,000
December 20251,220,000
January 20261,500,000
February 20261,000,000
March 20261,000,000
April 20261,000,000
May 20261,000,000
June 2026823,000
July 2026823,000

How Much Does 'wine' Cost on Etsy?

Under $10 17%
$10 – $25 23%
$25 – $50 29%
$50 – $100 19%
$100+ 12%

78 listings · USD

Search Volume by Country

1,000,000
USA 301,000
30%
EU 90,500
9%
UK 49,500
5%
AUS 33,100
3%
CAN 33,100
3%
OTHER 492,800
49%

Competition by Country

729,093
USA 505,940
69%
UK 79,907
11%
EU 76,706
11%
CAN 30,078
4%
AUS 13,336
2%
IND 7,391
1%
OTHER 15,735
2%

How to Rank for 'wine' on Etsy

Target the Right Market

United States leads both search demand (30%) and competition (69%) for 'wine', but neither is overwhelmingly dominant. European Union and other regions still contribute meaningful demand, so international sellers have room to compete across markets. With active demand in 5 tracked markets, this keyword has genuine international appeal.

Price Competitively

The price range for 'wine' is unusually wide — from $2 up to $327. The median sits at $30, which is a better benchmark than the average since the spread is so large. The most populated bracket is $25 – $50 (29% of listings). This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.

Ranking Difficulty

With a difficulty score of 48/100, 'wine' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $30.56 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.

Optimization Tips

'wine' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'wine flight' narrows the match and helps Etsy show your listing to the right buyers. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'wine'

Top Etsy Listings for 'wine'

sample of 12 results
Housewarming Gift, New Home Gift, Closing Gift Real Estate, Realtor Gift, Personalized Wine Gifts, Housewarming Gift for Couples & Friends

Housewarming Gift, New Home Gift, Closing Gift Real Estate, Realtor Gift, Personalized Wine Gifts, Housewarming Gift for Couples & Friends

$128.33 3,140 72,525

themanregistry

Dragon Necktie, Dice Tie, DnD Gifts for Players, D20 Dice Necktie, Wine Necktie, TTRPG Gifts, Gamer Gifts - Goblin Bard Brandy Mens Necktie

Dragon Necktie, Dice Tie, DnD Gifts for Players, D20 Dice Necktie, Wine Necktie, TTRPG Gifts, Gamer Gifts - Goblin Bard Brandy Mens Necktie

$28.00 466 5,640

binarywinter

9 Grape Wine Calla Lilies, Real Touch Wedding Bouquet Flowers

9 Grape Wine Calla Lilies, Real Touch Wedding Bouquet Flowers

$10.92 390 5,716

DexinFloral

Home Flight Tasting Kit: 10 Person Wine, Beer, Cider, and Spirits

Home Flight Tasting Kit: 10 Person Wine, Beer, Cider, and Spirits

$39.00 237 5,612

TastingTrayKits

Wine butler Svg,Wine glass holder Svg,Lazer cut file,Glowforge files,Wine Bottle & Glass Display Template dxf,Wine serving tray board.

Wine butler Svg,Wine glass holder Svg,Lazer cut file,Glowforge files,Wine Bottle & Glass Display Template dxf,Wine serving tray board.

NZD 5.00 173 2,791

ChetanyaCrafts

Burgundy satin wrap burgundy shawl dark burgundy shrug wine scarf burgundy wine satin scarf burgundy scarf bridesmaids scarf wine wrap

Burgundy satin wrap burgundy shawl dark burgundy shrug wine scarf burgundy wine satin scarf burgundy scarf bridesmaids scarf wine wrap

€28.00 161 3,401

bridalspain

Wine Tasting Flight - Wine Flight Board Personalized - Wine Flight Paddle - Wine Flight Trays - Slate Bamboo Wine Tasting Flight and Glasses

Wine Tasting Flight - Wine Flight Board Personalized - Wine Flight Paddle - Wine Flight Trays - Slate Bamboo Wine Tasting Flight and Glasses

$59.90 147 6,716

theweddingpartystore

Wine Fascinator -Derby Days- cocktail Hat

Wine Fascinator -Derby Days- cocktail Hat

$69.00 126 1,485

doramarra

Personalized Wine Gifts, Wine Lover Gift, Wine Accessories, Funny Wine Sayings, Personalized Bridesmaid Gift, Wine Tasting Set and 4 Glasses

Personalized Wine Gifts, Wine Lover Gift, Wine Accessories, Funny Wine Sayings, Personalized Bridesmaid Gift, Wine Tasting Set and 4 Glasses

$57.11 111 3,392

MyPersonalMemories

Wine Red Long Veil,Knee Length Veil,Cathedral Veil,Simple Bridal Veil,Wedding Veil,One Tier Veil,Veil With Comb,Handmade Veil,Unique Veil

Wine Red Long Veil,Knee Length Veil,Cathedral Veil,Simple Bridal Veil,Wedding Veil,One Tier Veil,Veil With Comb,Handmade Veil,Unique Veil

HKD 421.00 105 4,088

ChuenHim

Flight Tray | Tasting Flight Board | Wine Tasting | Whiskey flight | Mini Charcuterie | Wine Gift Idea

Flight Tray | Tasting Flight Board | Wine Tasting | Whiskey flight | Mini Charcuterie | Wine Gift Idea

$70.00 93 5,806

RusticRanchStore

Wine Tasting Mats: Red & White Wine, WSET Method (Digital Download)

Wine Tasting Mats: Red & White Wine, WSET Method (Digital Download)

$8.95 88 3,953

JJensenCreative

Frequently Asked Questions About 'wine'

'wine' receives 1,000,000 monthly searches globally. That's substantial demand, but with 729,093 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.

There are 729,093 Etsy listings competing for 'wine'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.

'wine' has a keyword difficulty of 48/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

Prices for 'wine' products range from $2 to $327. The median is $30 and the average is $51.65. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.

United States generates 30% of searches for 'wine'. European Union and United Kingdom also show meaningful demand.

Since 'wine' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'wine' include 'wine flight' and 'wine glass'.

The cost per click for 'wine' is $30.56. Moderate ad competition suggests solid commercial potential without the intense bidding wars of broader keywords.

Search volume dropped 18% between August 2025 and July 2026. Demand peaked around January 2026, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

Keywords Related to 'wine'

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