watercolour pencils
'watercolour pencils' is a highly searched keyword with 33,100 average monthly searches. It has moderate competition on Etsy with 14,405 listings targeting the keyword. Search interest rose 22% between September 2025 and August 2026 — a good sign for sellers entering this market. With a keyword difficulty of 28/100, 'watercolour pencils' is relatively easy to rank for because the 33,100 monthly searches far outweigh the competition. Products in this category typically sell between $1.15 and $950, with most priced around $12. The estimated cost per click for 'watercolour pencils' is $0.42 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.
Monthly search volume
33,100
Competition
14,405
Cost per click
$0.42
Keyword difficulty
28/100
Easy
'watercolour pencils' search trend
Monthly searches
| Month | Searches |
|---|---|
| September 2025 | 33,100 |
| October 2025 | 33,100 |
| November 2025 | 33,100 |
| December 2025 | 40,500 |
| January 2026 | 33,100 |
| February 2026 | 27,100 |
| March 2026 | 33,100 |
| April 2026 | 27,100 |
| May 2026 | 33,100 |
| June 2026 | 33,100 |
| July 2026 | 33,100 |
| August 2026 | 40,500 |
How much does 'watercolour pencils' cost on Etsy?
56 listings · USD
Search volume by country
33,100Competition by country
14,405How to rank for 'watercolour pencils' on Etsy
Target the right market
Search demand for 'watercolour pencils' is strongest in United Kingdom (9%), but most competing listings come from sellers in United States (61%). This gap suggests United Kingdom buyers may be underserved — fewer sellers are specifically targeting them despite the demand. Consider pricing around $12 with shipping options that appeal to United Kingdom buyers.
Price competitively
The price range for 'watercolour pencils' is unusually wide — from $1.15 up to $950. The median sits at $12, which is a better benchmark than the average since the spread is so large. The most populated bracket is $10 – $25 (38% of listings). At this price point, volume drives revenue. Competitive pricing combined with strong listing photos helps convert browsers into buyers quickly.
Ranking difficulty
With a difficulty score of 28/100, 'watercolour pencils' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.
Optimization tips
'watercolour pencils' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'watercolor pencil' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize your Etsy listings for 'watercolour pencils'
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Open toolTop Etsy listings for 'watercolour pencils'
Sample of 12 results
Watercolor Pencil Notepad - Personalized Notepads - Stationery Gifts for Teachers - 4 Sizes Available!
VLHamlinDesign
Bright Watercolour Pencils Tin | Mess-Free Kids Paint Alternative
CottonTwistLtd
Yellow Wattle flower drawing print. Australian native flower watercolour pencil sketch. Flower lovers gift, Aussie art, country style decor.
BrendaWillisArt
Pastel Watercolour Pencils Tin | Mess-Free Kids Paint Alternative
CottonTwistLtd
Watercolor Pencils for Mandala Dot Painting on Rocks / Stones
AmandalaTools
Faber-Castell Albrecht Durer Watercolour Pencils 12 Tin
TheArtShopSkipton
Australian native birds art print set. Cockatoo, pink Galah and Major Mitchell Watercolour pencil artworks. Unique gift, bedroom or wall art
BrendaWillisArt
12-Color Watercolor Pencil Set – Beginner Friendly Creative Art Supplies
breathepeople
Dessin ancien au crayon aquarellé montrant une femme victorienne et son enfant - Dans un montage à vue ovale
lartetlesmanieres
Karst (B-Corp) - Woodless Watercolour Pencils (set of 24)
MOXONstationery
Watercolor Drawing Art Set by ROYAL & LANGNICKEL: Includes 12 Half Pans, 12 Watercolor Pencils, + More!
4u2craftStudio
The look of love art print, Outlander Jamie and Claire ink and watercolor pencil artwork
ArtbyNuriaM
Frequently asked questions about 'watercolour pencils'
How much search demand does 'watercolour pencils' get?
'watercolour pencils' receives 33,100 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.
How saturated is the market for 'watercolour pencils'?
There are 14,405 Etsy listings competing for 'watercolour pencils'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers. Most competition comes from United States sellers (61%), while demand is strongest in United Kingdom — a gap worth exploiting.
Is 'watercolour pencils' worth targeting for my Etsy shop?
'watercolour pencils' has a keyword difficulty of 28/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.
What should I charge for 'watercolour pencils' products?
Prices for 'watercolour pencils' products range from $1.15 to $950. The median is $12 and the average is $63.98. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 38% of listings fall in the $10 – $25 range, which is where most buyer expectations are set.
Which countries have the most demand for 'watercolour pencils'?
United Kingdom generates 9% of searches for 'watercolour pencils'. Competition is centered in United States instead, which means United Kingdom buyers have fewer options tailored to them — an opening for sellers who can cater to that market.
How do I get my listing to rank for 'watercolour pencils'?
Since 'watercolour pencils' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'watercolour pencils' include 'watercolor pencil' and 'watercolor pencils'.
How commercially valuable is 'watercolour pencils'?
The cost per click for 'watercolour pencils' is $0.42. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.
Is 'watercolour pencils' seasonal or trending?
Search volume rose 22% between September 2025 and August 2026. A 22% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around December 2025.
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