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Keyword overview Updated Sep 14, 2026

watercolour pencils

'watercolour pencils' is a highly searched keyword with 33,100 average monthly searches. It has moderate competition on Etsy with 14,405 listings targeting the keyword. Search interest rose 22% between September 2025 and August 2026 — a good sign for sellers entering this market. With a keyword difficulty of 28/100, 'watercolour pencils' is relatively easy to rank for because the 33,100 monthly searches far outweigh the competition. Products in this category typically sell between $1.15 and $950, with most priced around $12. The estimated cost per click for 'watercolour pencils' is $0.42 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.

Monthly search volume

33,100

High volume

Competition

14,405

Medium competition

Cost per click

$0.42

High ad competition

Keyword difficulty

28/100

Easy

'watercolour pencils' search trend

Monthly searches

MonthSearches
September 202533,100
October 202533,100
November 202533,100
December 202540,500
January 202633,100
February 202627,100
March 202633,100
April 202627,100
May 202633,100
June 202633,100
July 202633,100
August 202640,500

How much does 'watercolour pencils' cost on Etsy?

Under $10 32%
$10 – $25 38%
$25 – $50 5%
$50 – $100 12%
$100+ 12%

56 listings · USD

Search volume by country

33,100
UK 2,900
9%
CAN 1,300
4%
OTHER 28,900
87%

Competition by country

14,405
USA 8,792
61%
UK 2,727
19%
CAN 402
3%
AUS 267
2%
OTHER 2,217
15%

How to rank for 'watercolour pencils' on Etsy

Target the right market

Search demand for 'watercolour pencils' is strongest in United Kingdom (9%), but most competing listings come from sellers in United States (61%). This gap suggests United Kingdom buyers may be underserved — fewer sellers are specifically targeting them despite the demand. Consider pricing around $12 with shipping options that appeal to United Kingdom buyers.

Price competitively

The price range for 'watercolour pencils' is unusually wide — from $1.15 up to $950. The median sits at $12, which is a better benchmark than the average since the spread is so large. The most populated bracket is $10 – $25 (38% of listings). At this price point, volume drives revenue. Competitive pricing combined with strong listing photos helps convert browsers into buyers quickly.

Ranking difficulty

With a difficulty score of 28/100, 'watercolour pencils' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.

Optimization tips

'watercolour pencils' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'watercolor pencil' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize your Etsy listings for 'watercolour pencils'

Top Etsy listings for 'watercolour pencils'

Sample of 12 results

Frequently asked questions about 'watercolour pencils'

How much search demand does 'watercolour pencils' get?

'watercolour pencils' receives 33,100 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

How saturated is the market for 'watercolour pencils'?

There are 14,405 Etsy listings competing for 'watercolour pencils'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers. Most competition comes from United States sellers (61%), while demand is strongest in United Kingdom — a gap worth exploiting.

Is 'watercolour pencils' worth targeting for my Etsy shop?

'watercolour pencils' has a keyword difficulty of 28/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

What should I charge for 'watercolour pencils' products?

Prices for 'watercolour pencils' products range from $1.15 to $950. The median is $12 and the average is $63.98. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 38% of listings fall in the $10 – $25 range, which is where most buyer expectations are set.

Which countries have the most demand for 'watercolour pencils'?

United Kingdom generates 9% of searches for 'watercolour pencils'. Competition is centered in United States instead, which means United Kingdom buyers have fewer options tailored to them — an opening for sellers who can cater to that market.

How do I get my listing to rank for 'watercolour pencils'?

Since 'watercolour pencils' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'watercolour pencils' include 'watercolor pencil' and 'watercolor pencils'.

How commercially valuable is 'watercolour pencils'?

The cost per click for 'watercolour pencils' is $0.42. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Is 'watercolour pencils' seasonal or trending?

Search volume rose 22% between September 2025 and August 2026. A 22% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around December 2025.

Keywords related to 'watercolour pencils'

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