scratch card
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Monthly search volume
49,500
Competition
30,874
Cost per click
$8.81
Keyword difficulty
33/100
Moderate
'scratch card' search trend
Monthly searches
| Month | Searches |
|---|---|
| September 2025 | 49,500 |
| October 2025 | 74,000 |
| November 2025 | 49,500 |
| December 2025 | 60,500 |
| January 2026 | 49,500 |
| February 2026 | 40,500 |
| March 2026 | 49,500 |
| April 2026 | 49,500 |
| May 2026 | 49,500 |
| June 2026 | 49,500 |
| July 2026 | 40,500 |
| August 2026 | 40,500 |
Search volume by country
49,500Competition by country
30,874How to rank for 'scratch card' on Etsy
Target the right market
Search demand for 'scratch card' is strongest in United Kingdom (24%), but most competing listings come from sellers in United States (52%). This gap suggests United Kingdom buyers may be underserved — fewer sellers are specifically targeting them despite the demand.
Ranking difficulty
With a difficulty score of 33/100, 'scratch card' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $8.81 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.
Optimization tips
'scratch card' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize your Etsy listings for 'scratch card'
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Open toolFrequently asked questions about 'scratch card'
How much search demand does 'scratch card' get?
'scratch card' receives 49,500 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.
How saturated is the market for 'scratch card'?
There are 30,874 Etsy listings competing for 'scratch card'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers. Most competition comes from United States sellers (52%), while demand is strongest in United Kingdom — a gap worth exploiting.
Is 'scratch card' worth targeting for my Etsy shop?
'scratch card' has a keyword difficulty of 33/100 (moderate). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.
Which countries have the most demand for 'scratch card'?
United Kingdom generates 24% of searches for 'scratch card'. Competition is centered in United States instead, which means United Kingdom buyers have fewer options tailored to them — an opening for sellers who can cater to that market.
How do I get my listing to rank for 'scratch card'?
Since 'scratch card' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Fill all 13 tags with distinct keyword variations — don't repeat words already in your title. Complete every listing attribute Etsy offers, add high-quality photos, and include a video if you can.
How commercially valuable is 'scratch card'?
The cost per click for 'scratch card' is $8.81. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.
Is 'scratch card' seasonal or trending?
Search volume dropped 18% between September 2025 and August 2026. Demand peaked around October 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.
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