percale

'percale' receives 27,100 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers. Most of this demand (45%) comes from United States.

There are 3,965 Etsy listings competing for 'percale'. Relative to the search demand, that's low saturation. Well-optimized listings can rank on the first page without needing an extensive sales history — this is the kind of keyword where newer shops can gain a foothold.

'percale' has a keyword difficulty of 20/100 (easy). Combined with a median product price of $28.75, this is a strong opportunity — low competition and a price point that supports healthy margins.

Prices for 'percale' products range from $10 to $125. The median is $28.75 and the average is $36.51. 45% of listings fall in the $25 – $50 range, which is where most buyer expectations are set.

United States generates 45% of searches for 'percale'.

Since 'percale' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'percale' include 'vintage bedding' and 'vintage'.

The cost per click for 'percale' is $2.30. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume rose 22% between October 2025 and September 2026. A 22% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around November 2025.