Keyword Overview Updated Jul 13, 2026

makeup guide

'makeup guide' is a moderately searched keyword with 1,600 average monthly searches. It has moderate competition on Etsy with 27,044 listings targeting the keyword. Search interest dropped 19% between August 2025 and July 2026, so standing out with strong listings matters more than ever. With a keyword difficulty of 42/100, ranking for 'makeup guide' is achievable but competitive — there are 27,044 competing listings, which is manageable but not wide open. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $3 and $65, with most priced around $14.99. The estimated cost per click for 'makeup guide' is $1.57 and the ad market has low competition, meaning not many advertisers are using paid ads to target this keyword.

Monthly Search Volume

1,600

Medium volume

Competition

27,044

Medium competition

Cost Per Click

$1.57

Low ad competition

Keyword Difficulty

42/100

Moderate

'makeup guide' Search Trend

MonthSearches
August 20251,600
September 20251,300
October 20251,300
November 20251,300
December 20251,600
January 20261,600
February 20261,300
March 20261,600
April 20261,600
May 20261,900
June 20261,300
July 20261,300

How Much Does 'makeup guide' Cost on Etsy?

Under $10 34%
$10 – $25 43%
$25 – $50 19%
$50 – $100 4%
$100+ 0%

47 listings · USD

Search Volume by Country

1,600
USA 590
37%
OTHER 1,010
63%

Competition by Country

27,044
USA 17,333
64%
UK 2,631
10%
OTHER 7,080
26%

How to Rank for 'makeup guide' on Etsy

Target the Right Market

United States leads both search demand (37%) and competition (64%) for 'makeup guide', but neither is overwhelmingly dominant.

Price Competitively

The price range for 'makeup guide' is unusually wide — from $3 up to $65. The median sits at $14.99, which is a better benchmark than the average since the spread is so large. The $10 – $25 range dominates at 43% of listings — pricing outside this band means either competing on value or justifying a premium. At this price point, volume drives revenue. Competitive pricing combined with strong listing photos helps convert browsers into buyers quickly.

Ranking Difficulty

With a difficulty score of 42/100, 'makeup guide' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $1.57 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.

Optimization Tips

'makeup guide' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'makeup tutorial' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'makeup guide'

Top Etsy Listings for 'makeup guide'

sample of 12 results

Frequently Asked Questions About 'makeup guide'

'makeup guide' receives 1,600 monthly searches globally. This level of demand can support steady sales for well-optimized listings, particularly if you combine this keyword with related long-tail variations.

There are 27,044 Etsy listings competing for 'makeup guide'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.

'makeup guide' has a keyword difficulty of 42/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

Prices for 'makeup guide' products range from $3 to $65. The median is $14.99 and the average is $17.33. 43% of listings fall in the $10 – $25 range, which is where most buyer expectations are set.

United States generates 37% of searches for 'makeup guide'.

Since 'makeup guide' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Fill all 13 tags with distinct keyword variations — don't repeat words already in your title. Complete every listing attribute Etsy offers, add high-quality photos, and include a video if you can. Good supporting tags to use alongside 'makeup guide' include 'makeup tutorial' and 'makeup'.

The cost per click for 'makeup guide' is $1.57. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.

Search volume dropped 19% between August 2025 and July 2026. Demand peaked around May 2026, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

Keywords Related to 'makeup guide'

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