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Keyword overview Updated Sep 27, 2026

hourglass

'hourglass' is a highly searched keyword with 550,000 average monthly searches. It has moderate competition on Etsy with 24,149 listings targeting the keyword. Search interest dropped 18% between September 2025 and August 2026, so standing out with strong listings matters more than ever. With a keyword difficulty of 24/100, 'hourglass' is relatively easy to rank for because the 550,000 monthly searches far outweigh the competition. Products in this category typically sell between $29.98 and $585, with most priced around $100. The estimated cost per click for 'hourglass' is $1.10 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.

Monthly search volume

550,000

High volume

Competition

24,149

Medium competition

Cost per click

$1.10

High ad competition

Keyword difficulty

24/100

Easy

'hourglass' search trend

Monthly searches

MonthSearches
September 2025550,000
October 2025550,000
November 2025673,000
December 2025550,000
January 2026550,000
February 2026450,000
March 2026550,000
April 2026550,000
May 2026550,000
June 2026450,000
July 2026450,000
August 2026450,000

How much does 'hourglass' cost on Etsy?

Under $10 0%
$10 – $25 0%
$25 – $50 16%
$50 – $100 33%
$100+ 51%

76 listings · USD

Search volume by country

550,000
USA 110,000
20%
EU 90,500
16%
UK 33,100
6%
OTHER 316,400
58%

Competition by country

24,149
USA 8,768
36%
EU 2,157
9%
UK 1,523
6%
AUS 338
1%
OTHER 11,363
47%

How to rank for 'hourglass' on Etsy

Target the right market

United States leads both search demand (20%) and competition (36%) for 'hourglass', but neither is overwhelmingly dominant. European Union and other regions still contribute meaningful demand, so international sellers have room to compete across markets.

Price competitively

The price range for 'hourglass' is unusually wide — from $29.98 up to $585. The median sits at $100, which is a better benchmark than the average since the spread is so large. The $100+ range dominates at 51% of listings — pricing outside this band means either competing on value or justifying a premium. At this price point, buyers take more time to decide. Detailed descriptions, reviews, and high-quality images help justify the investment and reduce abandoned carts.

Ranking difficulty

With a difficulty score of 24/100, 'hourglass' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.

Optimization tips

'hourglass' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'hourglass corset' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize your Etsy listings for 'hourglass'

Top Etsy listings for 'hourglass'

Sample of 12 results
Plus Size Curvy Victorian Corset Overbust c.1860 in brocade, satin coutil, hourglass historical costume undergarment cosplay  bridal wedding

Plus Size Curvy Victorian Corset Overbust c.1860 in brocade, satin coutil, hourglass historical costume undergarment cosplay bridal wedding

$429.00 320 8,877

PeriodCorsets

Plus Size Victorian Corset Overbust c.1860 Julia in cotton coutil, hourglass historical costume undergarment, custom sized made to measure

Plus Size Victorian Corset Overbust c.1860 Julia in cotton coutil, hourglass historical costume undergarment, custom sized made to measure

$356.00 280 5,404

PeriodCorsets

Victorian Hourglass Corset Pattern | Multi-Size Overbust (PDF Pattern)

Victorian Hourglass Corset Pattern | Multi-Size Overbust (PDF Pattern)

C$10.99 271 3,546

BeautyandBustle

Custom Black Mesh Underbust Corset, Hourglass Silhouette - bespoke plus size shapewear

Custom Black Mesh Underbust Corset, Hourglass Silhouette - bespoke plus size shapewear

$250.00 241 5,156

KatsCorsets

Handcrafted Victorian Hourglass Corset, Terracotta Silk Dupion

Handcrafted Victorian Hourglass Corset, Terracotta Silk Dupion

£525.00 172 1,988

WickedLadyCorsets

Women's Underbust Waist Trainer Cotton Black Corset Heavy Duty Steel Boned Hourglass Shaper Corset

Women's Underbust Waist Trainer Cotton Black Corset Heavy Duty Steel Boned Hourglass Shaper Corset

€45.99 127 2,005

EleganceFashionArt

Handmade Red Velvet Corset: Steel Boned Hourglass Waist Cincher

Handmade Red Velvet Corset: Steel Boned Hourglass Waist Cincher

A$60.00 95 872

ArtisanWearsAU

Handmade Red Queen Corset: Hand Embroidered, Victorian Style, Hourglass Shape

Handmade Red Queen Corset: Hand Embroidered, Victorian Style, Hourglass Shape

$585.00 68 904

NatalisaDesigns

Basic Corset — Black Corset — Underwire Corset Top — Slimming Corset Lingerie — Underbust Mesh Corset Top — Boned Corset — Hourglass Corset

Basic Corset — Black Corset — Underwire Corset Top — Slimming Corset Lingerie — Underbust Mesh Corset Top — Boned Corset — Hourglass Corset

$100.00 65 1,732

MERIELcom

Black Leather Corset, Gothic Lace Up Bustier, Hourglass Waist Trainer, Fringe Hem Top

Black Leather Corset, Gothic Lace Up Bustier, Hourglass Waist Trainer, Fringe Hem Top

$56.00 58 850

BloodlaceCo

Basic Corset — Beige Corset — Cupless Corset Top — Slimming Corset Lingerie — Underbust Mesh Corset Top — Boned Corset — Hourglass Corset

Basic Corset — Beige Corset — Cupless Corset Top — Slimming Corset Lingerie — Underbust Mesh Corset Top — Boned Corset — Hourglass Corset

$100.00 55 950

MERIELcom

Handcrafted Red Floral Coutil Corset: Victorian Inspired Hourglass Shape

Handcrafted Red Floral Coutil Corset: Victorian Inspired Hourglass Shape

£275.00 47 604

WickedLadyCorsets

Frequently asked questions about 'hourglass'

How much search demand does 'hourglass' get?

'hourglass' receives 550,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

How saturated is the market for 'hourglass'?

There are 24,149 Etsy listings competing for 'hourglass'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.

Is 'hourglass' worth targeting for my Etsy shop?

'hourglass' has a keyword difficulty of 24/100 (easy). Combined with a median product price of $100, this is a strong opportunity — low competition and a price point that supports healthy margins.

What should I charge for 'hourglass' products?

Prices for 'hourglass' products range from $29.98 to $585. The median is $100 and the average is $135.98. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 51% of listings fall in the $100+ range, which is where most buyer expectations are set.

Which countries have the most demand for 'hourglass'?

United States generates 20% of searches for 'hourglass'. European Union and United Kingdom also show meaningful demand.

How do I get my listing to rank for 'hourglass'?

Since 'hourglass' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'hourglass' include 'hourglass corset' and 'steel boned corset'.

How commercially valuable is 'hourglass'?

The cost per click for 'hourglass' is $1.10. High ad competition combined with a median product price of $100 indicates strong buying intent — advertisers are spending because shoppers convert. Organic rankings for this keyword are especially valuable.

Is 'hourglass' seasonal or trending?

Search volume dropped 18% between September 2025 and August 2026. Demand peaked around November 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

Keywords related to 'hourglass'

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