home improvements
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Monthly search volume
6,600
Competition
640,269
Cost per click
$12.43
Keyword difficulty
59/100
Moderate
'home improvements' search trend
Monthly searches
| Month | Searches |
|---|---|
| August 2025 | 6,600 |
| September 2025 | 8,100 |
| October 2025 | 6,600 |
| November 2025 | 5,400 |
| December 2025 | 6,600 |
| January 2026 | 6,600 |
| February 2026 | 5,400 |
| March 2026 | 6,600 |
| April 2026 | 5,400 |
| May 2026 | 5,400 |
| June 2026 | 5,400 |
| July 2026 | 5,400 |
Search volume by country
6,600Competition by country
640,269How to rank for 'home improvements' on Etsy
Target the right market
Search demand for 'home improvements' is strongest in United Kingdom (24%), but most competing listings come from sellers in United States (83%). This gap suggests United Kingdom buyers may be underserved — fewer sellers are specifically targeting them despite the demand.
Ranking difficulty
With a difficulty score of 59/100, 'home improvements' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $12.43 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.
Optimization tips
'home improvements' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize your Etsy listings for 'home improvements'
Generate Tags
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Open toolGenerate Titles
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Open toolListing Studio
Create a complete, optimized Etsy listing around 'home improvements' from scratch
Open toolVideo Generator
Turn your 'home improvements' product photos into a listing video
Open toolFrequently asked questions about 'home improvements'
How much search demand does 'home improvements' get?
'home improvements' receives 6,600 monthly searches globally. That's substantial demand, but with 516,847 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.
How saturated is the market for 'home improvements'?
There are 516,847 Etsy listings competing for 'home improvements'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through. Most competition comes from United States sellers (83%), while demand is strongest in United Kingdom — a gap worth exploiting.
Is 'home improvements' worth targeting for my Etsy shop?
'home improvements' has a keyword difficulty of 59/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.
Which countries have the most demand for 'home improvements'?
United Kingdom generates 24% of searches for 'home improvements'. Competition is centered in United States instead, which means United Kingdom buyers have fewer options tailored to them — an opening for sellers who can cater to that market.
How do I get my listing to rank for 'home improvements'?
Since 'home improvements' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.
How commercially valuable is 'home improvements'?
The cost per click for 'home improvements' is $12.43. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.
Is 'home improvements' seasonal or trending?
Search volume dropped 18% between August 2025 and July 2026. Demand peaked around September 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.
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