Keyword Overview

hair styling

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Monthly Search Volume

1,500,000

High volume

Competition

136,671

High competition

Cost Per Click

$0.55

Low ad competition

Keyword Difficulty

39/100

Moderate

'hair styling' Search Trend

MonthSearches
August 20251,500,000
September 20251,500,000
October 20251,500,000
November 20251,500,000
December 20251,500,000
January 20261,830,000
February 20261,830,000
March 20261,830,000
April 20261,500,000
May 20261,500,000
June 20261,220,000
July 20261,220,000

Search Volume by Country

1,500,000
UK 40,500
3%
OTHER 1,459,500
97%

Competition by Country

136,671
USA 73,563
54%
UK 19,425
14%
AUS 3,097
2%
OTHER 40,586
30%

How to Rank for 'hair styling' on Etsy

Target the Right Market

Search demand for 'hair styling' is strongest in United Kingdom (3%), but most competing listings come from sellers in United States (54%). This gap suggests United Kingdom buyers may be underserved — fewer sellers are specifically targeting them despite the demand.

Ranking Difficulty

With a difficulty score of 39/100, 'hair styling' is rated moderate to rank for on Etsy. This is a competitive-but-winnable space. Strong listing quality — clear photos, complete descriptions, and all tags filled — can push you onto the first page.

Optimization Tips

'hair styling' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'hair styling'

Frequently Asked Questions About 'hair styling'

'hair styling' receives 1,500,000 monthly searches globally. That's substantial demand, but with 136,671 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.

There are 136,671 Etsy listings competing for 'hair styling'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through. Most competition comes from United States sellers (54%), while demand is strongest in United Kingdom — a gap worth exploiting.

'hair styling' has a keyword difficulty of 39/100 (moderate). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

United Kingdom generates 3% of searches for 'hair styling'. Competition is centered in United States instead, which means United Kingdom buyers have fewer options tailored to them — an opening for sellers who can cater to that market.

Since 'hair styling' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.

The cost per click for 'hair styling' is $0.55. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.

Search volume dropped 19% between August 2025 and July 2026. Demand peaked around January 2026, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

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