Keyword Overview

fragranced oil

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Monthly Search Volume

33,100

High volume

Competition

106,989

High competition

Cost Per Click

$0.92

High ad competition

Keyword Difficulty

46/100

Moderate

'fragranced oil' Search Trend

MonthSearches
May 202540,500
June 202533,100
July 202533,100
August 202540,500
September 202540,500
October 202540,500
November 202540,500
December 202540,500
January 202640,500
February 202633,100
March 202633,100
April 202633,100

Search Volume by Country

33,100
OTHER 33,100
100%

Competition by Country

106,989
UK 16,805
16%
OTHER 90,184
84%

How to Rank for 'fragranced oil' on Etsy

Target the Right Market

Search demand for 'fragranced oil' is strongest in Others (100%), but most competing listings come from sellers in United Kingdom (16%). This gap suggests Others buyers may be underserved — fewer sellers are specifically targeting them despite the demand.

Ranking Difficulty

With a difficulty score of 46/100, 'fragranced oil' is rated moderate to rank for on Etsy. This is a competitive-but-winnable space. Strong listing quality — clear photos, complete descriptions, and all tags filled — can push you onto the first page.

Optimization Tips

'fragranced oil' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'fragranced oil'

Frequently Asked Questions About 'fragranced oil'

'fragranced oil' receives 33,100 monthly searches globally. That's substantial demand, but with 106,989 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility. Most of this demand (100%) comes from Others.

There are 106,989 Etsy listings competing for 'fragranced oil'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through. Most competition comes from United Kingdom sellers (16%), while demand is strongest in Others — a gap worth exploiting.

'fragranced oil' has a keyword difficulty of 46/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

Others generates 100% of searches for 'fragranced oil'. Competition is centered in United Kingdom instead, which means Others buyers have fewer options tailored to them — an opening for sellers who can cater to that market.

Since 'fragranced oil' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.

The cost per click for 'fragranced oil' is $0.92. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume dropped 18% between May 2025 and April 2026. Demand peaked around May 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

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