exterior paint
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Monthly search volume
49,500
Competition
2,412
Cost per click
$3.27
Keyword difficulty
11/100
Easy
'exterior paint' search trend
Monthly searches
| Month | Searches |
|---|---|
| October 2025 | 60,500 |
| November 2025 | 40,500 |
| December 2025 | 33,100 |
| January 2026 | 60,500 |
| February 2026 | 40,500 |
| March 2026 | 49,500 |
| April 2026 | 49,500 |
| May 2026 | 49,500 |
| June 2026 | 49,500 |
| July 2026 | 49,500 |
| August 2026 | 49,500 |
| September 2026 | 49,500 |
Search volume by country
49,500Competition by country
2,412How to rank for 'exterior paint' on Etsy
Target the right market
United States leads both search demand (55%) and competition (83%) for 'exterior paint', but neither is overwhelmingly dominant.
Ranking difficulty
With a difficulty score of 11/100, 'exterior paint' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.
Optimization tips
'exterior paint' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize your Etsy listings for 'exterior paint'
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Open toolFrequently asked questions about 'exterior paint'
How much search demand does 'exterior paint' get?
'exterior paint' receives 49,500 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers. Most of this demand (55%) comes from United States.
How saturated is the market for 'exterior paint'?
There are 1,251 Etsy listings competing for 'exterior paint'. Relative to the search demand, that's low saturation. Well-optimized listings can rank on the first page without needing an extensive sales history — this is the kind of keyword where newer shops can gain a foothold.
Is 'exterior paint' worth targeting for my Etsy shop?
'exterior paint' has a keyword difficulty of 11/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.
Which countries have the most demand for 'exterior paint'?
United States generates 55% of searches for 'exterior paint'. Since United States dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.
How do I get my listing to rank for 'exterior paint'?
Since 'exterior paint' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position.
How commercially valuable is 'exterior paint'?
The cost per click for 'exterior paint' is $3.27. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.
Is 'exterior paint' seasonal or trending?
Search volume dropped 18% between October 2025 and September 2026. Demand peaked around October 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.
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