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Keyword overview

employee gifts

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Monthly search volume

8,100

High volume

Competition

90,151

High competition

Cost per click

$3.38

High ad competition

Keyword difficulty

48/100

Moderate

'employee gifts' search trend

Monthly searches

MonthSearches
September 20259,900
October 202514,800
November 202518,100
December 202527,100
January 20264,400
February 20264,400
March 20264,400
April 20263,600
May 20263,600
June 20262,900
July 20263,600
August 20263,600

Search volume by country

8,100
USA 5,400
67%
UK 480
6%
CAN 320
4%
OTHER 1,900
23%

Competition by country

90,151
USA 81,559
90%
UK 4,709
5%
CAN 2,691
3%
AUS 1,192
1%
OTHER 0
0%

How to rank for 'employee gifts' on Etsy

Target the right market

The market for 'employee gifts' is heavily concentrated in United States, which accounts for 67% of searches and 90% of competition. Sellers targeting this keyword should prioritize United States shoppers — think about shipping speed, regional holidays, and currency expectations in your pricing.

Ranking difficulty

With a difficulty score of 48/100, 'employee gifts' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $3.38 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.

Optimization tips

'employee gifts' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize your Etsy listings for 'employee gifts'

Frequently asked questions about 'employee gifts'

How much search demand does 'employee gifts' get?

'employee gifts' receives 8,100 monthly searches globally. That's substantial demand, but with 80,355 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility. Most of this demand (67%) comes from United States.

How saturated is the market for 'employee gifts'?

There are 80,355 Etsy listings competing for 'employee gifts'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.

Is 'employee gifts' worth targeting for my Etsy shop?

'employee gifts' has a keyword difficulty of 48/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

Which countries have the most demand for 'employee gifts'?

United States generates 67% of searches for 'employee gifts'. United Kingdom and Canada also show meaningful demand. Since United States dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.

How do I get my listing to rank for 'employee gifts'?

Since 'employee gifts' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.

How commercially valuable is 'employee gifts'?

The cost per click for 'employee gifts' is $3.38. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Is 'employee gifts' seasonal or trending?

Search volume dropped 64% between September 2025 and August 2026. Demand peaked around December 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

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