down jacket
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Monthly Search Volume
90,500
Competition
11,316
Cost Per Click
$0.62
Keyword Difficulty
24/100
Easy
'down jacket' Search Trend
| Month | Searches |
|---|---|
| July 2025 | 60,500 |
| August 2025 | 60,500 |
| September 2025 | 74,000 |
| October 2025 | 110,000 |
| November 2025 | 165,000 |
| December 2025 | 165,000 |
| January 2026 | 135,000 |
| February 2026 | 60,500 |
| March 2026 | 60,500 |
| April 2026 | 49,500 |
| May 2026 | 40,500 |
| June 2026 | 40,500 |
Search Volume by Country
90,500Competition by Country
11,316How to Rank for 'down jacket' on Etsy
Target the Right Market
United States leads both search demand (30%) and competition (56%) for 'down jacket', but neither is overwhelmingly dominant.
Ranking Difficulty
With a difficulty score of 24/100, 'down jacket' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.
Optimization Tips
'down jacket' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize Your Etsy Listings for 'down jacket'
Generate Tags
Find the best tags to pair with 'down jacket' based on real Etsy search data
Generate Titles
Build a click-worthy listing title that includes 'down jacket' in the right position
Listing Studio
Create a complete, optimized Etsy listing around 'down jacket' from scratch
Video Generator
Turn your 'down jacket' product photos into a listing video
Frequently Asked Questions About 'down jacket'
'down jacket' receives 90,500 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.
There are 11,316 Etsy listings competing for 'down jacket'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.
'down jacket' has a keyword difficulty of 24/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.
United States generates 30% of searches for 'down jacket'.
Since 'down jacket' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position.
The cost per click for 'down jacket' is $0.62. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.
Search volume dropped 33% between July 2025 and June 2026. Demand peaked around November 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.
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