Keyword Overview Updated Feb 01, 2026

custom last name

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Monthly Search Volume

30

Low volume

Competition

80,539

High competition

Cost Per Click

$1.01

High ad competition

Keyword Difficulty

83/100

Hard

'custom last name' Search Trend

MonthSearches
May 202520
June 202530
July 202520
August 202520
September 202530
October 202530
November 202530
December 202540
January 202640
February 202630
March 202630
April 202630

How Much Does 'custom last name' Cost on Etsy?

Under $10 8%
$10 – $25 26%
$25 – $50 44%
$50 – $100 18%
$100+ 3%

88 listings · USD

Search Volume by Country

30
USA 20
67%
AUS --
--
CAN --
--
EU --
--
IND --
--
UK --
--
OTHER 10
33%

Competition by Country

80,539
USA 69,139
86%
AUS 848
1%
CAN --
--
EU --
--
IND --
--
UK --
--
OTHER 10,552
13%

How to Rank for 'custom last name' on Etsy

Target the Right Market

The market for 'custom last name' is heavily concentrated in United States, which accounts for 67% of searches and 86% of competition. Sellers targeting this keyword should prioritize United States shoppers — think about shipping speed, regional holidays, and currency expectations in your pricing.

Price Competitively

The price range for 'custom last name' is unusually wide — from $4.25 up to $215. The median sits at $29.98, which is a better benchmark than the average since the spread is so large. The $25 – $50 range dominates at 44% of listings — pricing outside this band means either competing on value or justifying a premium. This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.

Ranking Difficulty

With a difficulty score of 83/100, 'custom last name' is rated hard to rank for on Etsy. Competition is disproportionately high relative to search volume. Rather than targeting this keyword head-on, use it as a secondary tag and focus your title on more specific variations where you can rank higher.

Optimization Tips

At 3 words, 'custom last name' is specific enough to signal clear intent. Place the full phrase within the first 40 characters of your title, where Etsy's algorithm gives the most weight. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'custom last name'

Top Etsy Listings for 'custom last name'

sample of 12 results
personalized last name sign, family name sign, custom last name sign with established date, wood framed signs, family signs wall decor

personalized last name sign, family name sign, custom last name sign with established date, wood framed signs, family signs wall decor

$59.00 833 34,731

NestedDecor

Personalized Family Name Sign: Custom Last Name Metal Wall Art

Personalized Family Name Sign: Custom Last Name Metal Wall Art

C$60.00 566 18,337

ArcliteFabrication

Custom Last Name Sign, Wedding Family Name sign, Sweetheart / Head table centerpiece, Wood Name Cutout for Mantel Decor, Bridal Shower Gift

Custom Last Name Sign, Wedding Family Name sign, Sweetheart / Head table centerpiece, Wood Name Cutout for Mantel Decor, Bridal Shower Gift

$35.86 516 17,580

KobasicCreations

Future mrs banner custom last name banner bridal shower personalized banner bridal shower banner bridal shower decor bachelorette banner

Future mrs banner custom last name banner bridal shower personalized banner bridal shower banner bridal shower decor bachelorette banner

$20.00 308 10,712

BrideAndChic

8 Cornhole Bags Custom Last Name for Wedding Couple Gift Game for Guests Outdoor Reception Bride Groom Personalized Keepsake for Anniversary

8 Cornhole Bags Custom Last Name for Wedding Couple Gift Game for Guests Outdoor Reception Bride Groom Personalized Keepsake for Anniversary

$66.61 192 4,751

CLBeanbags

Personalized Family Sign | Custom Last Name Wooden | Established Year Round Wood Wall Decor | 16” Rustic Farmhouse Sign

Personalized Family Sign | Custom Last Name Wooden | Established Year Round Wood Wall Decor | 16” Rustic Farmhouse Sign

$39.99 139 3,448

oakandwildflowerco

Custom Laundry Wall Decal, Custom Last Name Decal, Laundry Vinyl Decal, Laundry Room Decor, Laundry Glass door decals, Custom Door Decal

Custom Laundry Wall Decal, Custom Last Name Decal, Laundry Vinyl Decal, Laundry Room Decor, Laundry Glass door decals, Custom Door Decal

$30.99 124 1,378

HouseHoldWords

Custom Last Name Wedding Decal for Mirror Wedding Vinyl Established Date Decal for Wedding Mirror Decal Wedding Name Date for Custom Sign

Custom Last Name Wedding Decal for Mirror Wedding Vinyl Established Date Decal for Wedding Mirror Decal Wedding Name Date for Custom Sign

$25.00 101 2,544

TheGameDayFamily

Custom Last Name Wood Sign With Est Date, Anniversary Engagement Gift For Couple

Custom Last Name Wood Sign With Est Date, Anniversary Engagement Gift For Couple

$30.00 84 3,404

ThunderBayCo

CUSTOM Last Name cribbage board: Established, Monogram, Anniversary, Wedding, with CARD STORAGE

CUSTOM Last Name cribbage board: Established, Monogram, Anniversary, Wedding, with CARD STORAGE

$89.95 74 4,766

wcengraving

Personalized Mrs Tank Top, Mrs Custom Last Name Tank Top, Bride To Be Gift, Custom Bridal Gift, Future Mrs, Gift for Bride, Future Mrs Gift

Personalized Mrs Tank Top, Mrs Custom Last Name Tank Top, Bride To Be Gift, Custom Bridal Gift, Future Mrs, Gift for Bride, Future Mrs Gift

$15.70 71 2,884

FlameDesignUS

The Bach Club Engagement Sweatshirt, Custom Last Name Sweatshirt, Mrs Sweatshirt, Personalize Mrs Shirt, Wifey Sweatshirt, Bride Sweatshirt

The Bach Club Engagement Sweatshirt, Custom Last Name Sweatshirt, Mrs Sweatshirt, Personalize Mrs Shirt, Wifey Sweatshirt, Bride Sweatshirt

$16.65 65 1,557

FlameDesignUS

Frequently Asked Questions About 'custom last name'

'custom last name' receives 30 monthly searches globally. This level of demand can support steady sales for well-optimized listings, particularly if you combine this keyword with related long-tail variations. Most of this demand (67%) comes from United States.

There are 80,539 Etsy listings competing for 'custom last name'. With a difficulty score of 83/100, this is a tough keyword to crack. Established sellers with review history and sales velocity dominate the first page. Newer shops should target related long-tail keywords first and build traction before competing here directly.

'custom last name' has a keyword difficulty of 83/100 (hard). This is a competitive keyword best suited for established shops with existing sales momentum. Newer sellers should consider using it as a secondary tag while focusing on less saturated alternatives.

Prices for 'custom last name' products range from $4.25 to $215. The median is $29.98 and the average is $38.10. 44% of listings fall in the $25 – $50 range, which is where most buyer expectations are set. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.

United States generates 67% of searches for 'custom last name'. Since United States dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.

Place 'custom last name' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'custom last name' include 'housewarming gift' and 'anniversary gift'.

The cost per click for 'custom last name' is $1.01. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume rose 50% between May 2025 and April 2026. Growing search interest is a positive signal for sellers. Creating listings now lets you build sales history and reviews while competition is still catching up. Search interest was highest around December 2025.

Keywords Related to 'custom last name'

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