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Keyword overview

craft tote

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Monthly search volume

1,600

High volume

Competition

94,605

High competition

Cost per click

$0.79

High ad competition

Keyword difficulty

53/100

Moderate

'craft tote' search trend

Monthly searches

MonthSearches
September 20251,300
October 20251,300
November 20251,600
December 20251,900
January 20261,900
February 20261,600
March 20261,600
April 20261,600
May 20261,600
June 20261,300
July 20261,600
August 20261,600

Search volume by country

1,600
USA 1,000
62%
OTHER 600
38%

Competition by country

94,605
USA 84,281
89%
AUS 2,077
2%
OTHER 8,247
9%

How to rank for 'craft tote' on Etsy

Target the right market

The market for 'craft tote' is heavily concentrated in United States, which accounts for 62% of searches and 89% of competition. Sellers targeting this keyword should prioritize United States shoppers — think about shipping speed, regional holidays, and currency expectations in your pricing.

Ranking difficulty

With a difficulty score of 53/100, 'craft tote' is rated moderate to rank for on Etsy. This is a competitive-but-winnable space. Strong listing quality — clear photos, complete descriptions, and all tags filled — can push you onto the first page.

Optimization tips

'craft tote' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize your Etsy listings for 'craft tote'

Frequently asked questions about 'craft tote'

How much search demand does 'craft tote' get?

'craft tote' receives 1,600 monthly searches globally. That's substantial demand, but with 94,605 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility. Most of this demand (62%) comes from United States.

How saturated is the market for 'craft tote'?

There are 94,605 Etsy listings competing for 'craft tote'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.

Is 'craft tote' worth targeting for my Etsy shop?

'craft tote' has a keyword difficulty of 53/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

Which countries have the most demand for 'craft tote'?

United States generates 62% of searches for 'craft tote'. Since United States dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.

How do I get my listing to rank for 'craft tote'?

Since 'craft tote' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.

How commercially valuable is 'craft tote'?

The cost per click for 'craft tote' is $0.79. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Is 'craft tote' seasonal or trending?

Search volume rose 23% between September 2025 and August 2026. A 23% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around December 2025.

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