Keyword Overview

breathable face mask

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Monthly Search Volume

1,000

Medium volume

Competition

452,864

High competition

Cost Per Click

$0.52

High ad competition

Keyword Difficulty

70/100

Hard

'breathable face mask' Search Trend

MonthSearches
August 20251,300
September 20251,000
October 20251,300
November 20251,000
December 2025880
January 20261,000
February 20261,000
March 2026880
April 2026880
May 2026880
June 2026880
July 2026720

Search Volume by Country

1,000
USA 590
59%
OTHER 410
41%

Competition by Country

452,864
USA 6,715
1%
UK 819
0%
AUS 102
0%
OTHER 445,228
98%

How to Rank for 'breathable face mask' on Etsy

Target the Right Market

United States leads both search demand (59%) and competition (1%) for 'breathable face mask', but neither is overwhelmingly dominant.

Ranking Difficulty

With a difficulty score of 70/100, 'breathable face mask' is rated hard to rank for on Etsy. Competition is disproportionately high relative to search volume. Rather than targeting this keyword head-on, use it as a secondary tag and focus your title on more specific variations where you can rank higher.

Optimization Tips

At 3 words, 'breathable face mask' is specific enough to signal clear intent. Place the full phrase within the first 40 characters of your title, where Etsy's algorithm gives the most weight. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'breathable face mask'

Frequently Asked Questions About 'breathable face mask'

'breathable face mask' receives 1,000 monthly searches globally. This level of demand can support steady sales for well-optimized listings, particularly if you combine this keyword with related long-tail variations. Most of this demand (59%) comes from United States.

There are 452,864 Etsy listings competing for 'breathable face mask'. With a difficulty score of 70/100, this is a tough keyword to crack. Established sellers with review history and sales velocity dominate the first page. Newer shops should target related long-tail keywords first and build traction before competing here directly.

'breathable face mask' has a keyword difficulty of 70/100 (hard). This is a competitive keyword best suited for established shops with existing sales momentum. Newer sellers should consider using it as a secondary tag while focusing on less saturated alternatives.

United States generates 59% of searches for 'breathable face mask'. Since United States dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.

Place 'breathable face mask' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.

The cost per click for 'breathable face mask' is $0.52. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume dropped 45% between August 2025 and July 2026. Demand peaked around August 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

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