brass horse
'brass horse' is a highly searched keyword with 2,400 average monthly searches. It has moderate competition on Etsy with 26,795 listings targeting the keyword. Search interest rose 21% between October 2025 and September 2026 — a good sign for sellers entering this market. With a keyword difficulty of 40/100, ranking for 'brass horse' is achievable but competitive — there are 26,795 competing listings, which is manageable but not wide open. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $12 and $498, with most priced around $49. The estimated cost per click for 'brass horse' is $0.33 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.
Monthly search volume
2,400
Competition
26,795
Cost per click
$0.33
Keyword difficulty
40/100
Moderate
'brass horse' search trend
Monthly searches
| Month | Searches |
|---|---|
| October 2025 | 2,400 |
| November 2025 | 2,400 |
| December 2025 | 2,400 |
| January 2026 | 2,900 |
| February 2026 | 2,400 |
| March 2026 | 2,400 |
| April 2026 | 2,400 |
| May 2026 | 2,400 |
| June 2026 | 2,400 |
| July 2026 | 2,900 |
| August 2026 | 2,900 |
| September 2026 | 2,900 |
How much does 'brass horse' cost on Etsy?
59 listings · USD
Search volume by country
2,400Competition by country
26,795How to rank for 'brass horse' on Etsy
Target the right market
The market for 'brass horse' is heavily concentrated in United States, which accounts for 67% of searches and 45% of competition. Sellers targeting this keyword should prioritize United States shoppers — think about shipping speed, regional holidays, and currency expectations in your pricing.
Price competitively
The price range for 'brass horse' is unusually wide — from $12 up to $498. The median sits at $49, which is a better benchmark than the average since the spread is so large. The most populated bracket is $50 – $100 (31% of listings). This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.
Ranking difficulty
With a difficulty score of 40/100, 'brass horse' is rated moderate to rank for on Etsy. Given the moderate difficulty and a median product price of $49, each ranking improvement has real revenue impact. Fill all 13 tags, lead your title with this keyword, and ensure your photos meet Etsy's quality recommendations.
Optimization tips
'brass horse' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'equestrian decor' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize your Etsy listings for 'brass horse'
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Open toolTop Etsy listings for 'brass horse'
Sample of 12 results
Antiqued Brass Horse on Wood Stand, Horse Figurine
SchoonerBayCo
Antiqued Brass Horse Figurine, English Equestrian or Western Decor
SchoonerBayCo
Vintage Brass Rocking Horse Figurine, Solid Brass Horse Sculpture, Equestrian Decor, Nursery Shelf Decor
BraverlyHome
Vintage Brass Horse Figurines Pair Prancing Horses Equestrian Folk Art Decor
TheGildedPlume
Vintage Brass Horse
flat14vintage
Vintage Brass Horse Brasses British Landmark & Heritage Horse Harness Medallions Windsor Castle St George Mary Rose Tower Bridge
SmokingGunVtg
Cast Brass Horse Head & Running Horse Figurines - Equine Decor
TheBrownSuitcase
Vintage Solid Brass Horse Figurine | Elegant Equestrian Statue | Mid-Century Brass Decor | Horse Lover Gift | Bookshelf & Mantelpiece Accent
ParadisaUK
Antique Brass Horse Head Sculpture with Arabic Calligraphy
BakhtarHandicrafts
Antique Figural Brass horse head cane handle - Finial Waling Stick
TimesPast72
Vintage 1960’s Brass Horse Figurine | Mid Century Modern Decor | MCM Statue
LouisePatina
Vintage Brass Horse Figurine, Western Horse Decor, Rustic Farmhouse Shelf Decor, Miniature Horse Statue, Cowboy Ranch Gift, Equestrian Home
Buingocluongart
Frequently asked questions about 'brass horse'
How much search demand does 'brass horse' get?
'brass horse' receives 2,400 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers. Most of this demand (67%) comes from United States.
How saturated is the market for 'brass horse'?
There are 26,795 Etsy listings competing for 'brass horse'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.
Is 'brass horse' worth targeting for my Etsy shop?
'brass horse' has a keyword difficulty of 40/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.
What should I charge for 'brass horse' products?
Prices for 'brass horse' products range from $12 to $498. The median is $49 and the average is $81.26. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay.
Which countries have the most demand for 'brass horse'?
United States generates 67% of searches for 'brass horse'. Since United States dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.
How do I get my listing to rank for 'brass horse'?
Since 'brass horse' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Fill all 13 tags with distinct keyword variations — don't repeat words already in your title. Complete every listing attribute Etsy offers, add high-quality photos, and include a video if you can. Good supporting tags to use alongside 'brass horse' include 'equestrian decor' and 'horse figurine'.
How commercially valuable is 'brass horse'?
The cost per click for 'brass horse' is $0.33. High ad competition combined with a median product price of $49 indicates strong buying intent — advertisers are spending because shoppers convert. Organic rankings for this keyword are especially valuable.
Is 'brass horse' seasonal or trending?
Search volume rose 21% between October 2025 and September 2026. A 21% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around January 2026.
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