color of the year

'color of the year' receives 49,500 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

There are 44,502 Etsy listings competing for 'color of the year'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.

'color of the year' has a keyword difficulty of 38/100 (moderate). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

Prices for 'color of the year' products range from $1.24 to $201.15. The median is $14 and the average is $26.33. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 42% of listings fall in the Under $10 range, which is where most buyer expectations are set.

United States generates 24% of searches for 'color of the year'.

Place 'color of the year' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. Fill all 13 tags with distinct keyword variations — don't repeat words already in your title. Complete every listing attribute Etsy offers, add high-quality photos, and include a video if you can. Good supporting tags to use alongside 'color of the year' include 'chinese new year' and 'instant download'.

The cost per click for 'color of the year' is $0.95. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.

Search volume dropped 18% between July 2025 and June 2026. Demand peaked around December 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.