Keyword Overview Updated Feb 04, 2026

skin serum

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Monthly Search Volume

18,100

High volume

Competition

8,417

Medium competition

Cost Per Click

$1.37

High ad competition

Keyword Difficulty

28/100

Easy

'skin serum' Search Trend

MonthSearches
May 202514,800
June 202514,800
July 202518,100
August 202514,800
September 202514,800
October 202518,100
November 202518,100
December 202522,200
January 202622,200
February 202614,800
March 202614,800
April 202614,800

How Much Does 'skin serum' Cost on Etsy?

Under $10 9%
$10 – $25 56%
$25 – $50 32%
$50 – $100 2%
$100+ 1%

81 listings · USD

Search Volume by Country

18,100
USA 5,400
30%
AUS --
--
CAN --
--
EU --
--
IND --
--
UK --
--
OTHER 12,700
70%

Competition by Country

8,417
USA 6,142
73%
AUS --
--
CAN --
--
EU --
--
IND --
--
UK --
--
OTHER 2,275
27%

How to Rank for 'skin serum' on Etsy

Target the Right Market

United States leads both search demand (30%) and competition (73%) for 'skin serum', but neither is overwhelmingly dominant.

Price Competitively

The price range for 'skin serum' is unusually wide — from $1.89 up to $155. The median sits at $19.99, which is a better benchmark than the average since the spread is so large. The $10 – $25 range dominates at 56% of listings — pricing outside this band means either competing on value or justifying a premium. This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.

Ranking Difficulty

With a difficulty score of 28/100, 'skin serum' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.

Optimization Tips

'skin serum' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'serum' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'skin serum'

Top Etsy Listings for 'skin serum'

sample of 12 results
Herbal Face Serum, Skin Serum, Facial Moisturizer, Facial Serum, Face Moisturizer, Natural Skin Care

Herbal Face Serum, Skin Serum, Facial Moisturizer, Facial Serum, Face Moisturizer, Natural Skin Care

$16.99 2,244 52,600

RootedEarth

Herbal Skin Serum, Botanical Oil Blend with Rose, Calendula & Violet, 1oz Cobalt Blue Dropper

Herbal Skin Serum, Botanical Oil Blend with Rose, Calendula & Violet, 1oz Cobalt Blue Dropper

$17.99 648 14,412

RootedEarth

Super Skin Serum - Superfoods for your Skin

Super Skin Serum - Superfoods for your Skin

$38.00 501 11,824

MauiSol33

Essential 21 Hyaluronic acid serum organic anti aging serums skin  serums vegan facial serums Aloe serums organic squalane facial serum

Essential 21 Hyaluronic acid serum organic anti aging serums skin serums vegan facial serums Aloe serums organic squalane facial serum

$15.00 343

AtlantaBodyCulinary

Hyaluronic Acid, Vitamin C, and AHA Skin Serum | 60ml | Hydrating & Brightening Skincare | Vegan, Cruelty-Free

Hyaluronic Acid, Vitamin C, and AHA Skin Serum | 60ml | Hydrating & Brightening Skincare | Vegan, Cruelty-Free

$30.00 191 3,209

TheBodyGrim

Facial Serum | Natural organic serum | 50 ml | Retinol Serum | Anti Aging Serum | Oily Skin Serum  | Anti Wrinkle Serum | Vegan skin care

Facial Serum | Natural organic serum | 50 ml | Retinol Serum | Anti Aging Serum | Oily Skin Serum | Anti Wrinkle Serum | Vegan skin care

$30.00 170 929

CocosCosmetics

Practical Magic Skin Serum, Balm of Gilead, Spellbound Botanical Beauty

Practical Magic Skin Serum, Balm of Gilead, Spellbound Botanical Beauty

$34.99 165 2,471

EnchantedJournalShop

Mature Skin Serum, Firm, Tone, Lift. For fine lines & wrinkles

Mature Skin Serum, Firm, Tone, Lift. For fine lines & wrinkles

$10.00 162 4,092

LHBNaturalSkinCare

Rejuve Soothing Skin Serum with Honeybee Venom

Rejuve Soothing Skin Serum with Honeybee Venom

$36.00 126 2,780

NewArkApiaries

Essential 21 Hyaluronic acid serum organic vitamin serums skin  serums vegan facial serums squalane serums organic facial serums

Essential 21 Hyaluronic acid serum organic vitamin serums skin serums vegan facial serums squalane serums organic facial serums

$15.00 103

AtlantaBodyCulinary

Mature Skin Serum, Moisturizing Serum, Peptide Rich Cream

Mature Skin Serum, Moisturizing Serum, Peptide Rich Cream

$10.00 84 2,875

LHBNaturalSkinCare

Glow Getter Hyaluronic Acid Serum | Nightly Skincare | Night Cream | Wrinkle | Acne | Clear Skin | Sensitive Skin Serum | Gel Serum

Glow Getter Hyaluronic Acid Serum | Nightly Skincare | Night Cream | Wrinkle | Acne | Clear Skin | Sensitive Skin Serum | Gel Serum

$18.70 67 903

RosellasRadianceShop

Frequently Asked Questions About 'skin serum'

'skin serum' receives 18,100 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

There are 8,417 Etsy listings competing for 'skin serum'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.

'skin serum' has a keyword difficulty of 28/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

Prices for 'skin serum' products range from $1.89 to $155. The median is $19.99 and the average is $24.27. 56% of listings fall in the $10 – $25 range, which is where most buyer expectations are set.

United States generates 30% of searches for 'skin serum'.

Since 'skin serum' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'skin serum' include 'serum' and 'face serum'.

The cost per click for 'skin serum' is $1.37. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume held steady between May 2025 and April 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around December 2025.

Keywords Related to 'skin serum'

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