Keyword Overview Updated Apr 23, 2026

rick and morty

'rick and morty' is a highly searched keyword with 1,220,000 average monthly searches. It has relatively low competition on Etsy with only 2,809 listings targeting the keyword. In the past year, search interest peaked in May 2025 — timing your listings around that window can give you an edge. With a keyword difficulty of 8/100, 'rick and morty' is relatively easy to rank for because search volume is high while competition is low. Products in this category typically sell between $0.20 and $399, with most priced around $15. The estimated cost per click for 'rick and morty' is $1.39 and the ad market has low competition, meaning not many advertisers are using paid ads to target this keyword.

Monthly Search Volume

1,220,000

High volume

Competition

2,809

Low competition

Cost Per Click

$1.39

Low ad competition

Keyword Difficulty

8/100

Easy

'rick and morty' Search Trend

MonthSearches
April 20251,500,000
May 20252,240,000
June 20251,830,000
July 20251,830,000
August 20251,220,000
September 20251,000,000
October 20251,000,000
November 20251,000,000
December 20251,000,000
January 20261,220,000
February 20261,000,000
March 20261,000,000

How Much Does 'rick and morty' Cost on Etsy?

Under $10 36%
$10 – $25 31%
$25 – $50 19%
$50 – $100 8%
$100+ 6%

64 listings · USD

Search Volume by Country

1,220,000
USA 450,000
37%
OTHER 770,000
63%

Competition by Country

2,809
USA 2,128
76%
UK 384
14%
CAN 70
2%
AUS 62
2%
IND 8
0%
OTHER 157
6%

How to Rank for 'rick and morty' on Etsy

Target the Right Market

United States leads both search demand (37%) and competition (76%) for 'rick and morty', but neither is overwhelmingly dominant.

Price Competitively

The price range for 'rick and morty' is unusually wide — from $0.20 up to $399. The median sits at $15, which is a better benchmark than the average since the spread is so large. The most populated bracket is Under $10 (36% of listings). This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.

Ranking Difficulty

With a difficulty score of 8/100, 'rick and morty' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.

Optimization Tips

At 3 words, 'rick and morty' is specific enough to signal clear intent. Place the full phrase within the first 40 characters of your title, where Etsy's algorithm gives the most weight. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'rick and morty'

Top Etsy Listings for 'rick and morty'

sample of 12 results

Frequently Asked Questions About 'rick and morty'

'rick and morty' receives 1,220,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

There are 2,809 Etsy listings competing for 'rick and morty'. Relative to the search demand, that's low saturation. Well-optimized listings can rank on the first page without needing an extensive sales history — this is the kind of keyword where newer shops can gain a foothold.

'rick and morty' has a keyword difficulty of 8/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

Prices for 'rick and morty' products range from $0.20 to $399. The median is $15 and the average is $31.06. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 36% of listings fall in the Under $10 range, which is where most buyer expectations are set.

United States generates 37% of searches for 'rick and morty'.

Place 'rick and morty' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'rick and morty' include 'morty' and 'rick sanchez'.

The cost per click for 'rick and morty' is $1.39. Low advertiser activity combined with low organic competition suggests this keyword may be overlooked by larger sellers. That's often where the best opportunities are — less noise, more targeted buyers.

Search volume dropped 33% between April 2025 and March 2026. Demand peaked around May 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

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