letting go

'letting go' receives 1,220,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

There are 3,878 Etsy listings competing for 'letting go'. Relative to the search demand, that's low saturation. Well-optimized listings can rank on the first page without needing an extensive sales history — this is the kind of keyword where newer shops can gain a foothold.

'letting go' has a keyword difficulty of 12/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

Prices for 'letting go' products range from $1 to $175. The median is $9.87 and the average is $17.32. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 54% of listings fall in the Under $10 range, which is where most buyer expectations are set.

United States generates 7% of searches for 'letting go'.

Since 'letting go' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'letting go' include 'emotional healing' and 'letting go journal'.

The cost per click for 'letting go' is $0.17. Low advertiser activity combined with low organic competition suggests this keyword may be overlooked by larger sellers. That's often where the best opportunities are — less noise, more targeted buyers.

Search volume rose 22% between March 2025 and February 2026. A 22% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around April 2025.