keep calm

'keep calm' receives 74,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

There are 22,084 Etsy listings competing for 'keep calm'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.

'keep calm' has a keyword difficulty of 29/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

Prices for 'keep calm' products range from $1.99 to $99. The median is $19.99 and the average is $18.88. 36% of listings fall in the Under $10 range, which is where most buyer expectations are set.

United States generates 6% of searches for 'keep calm'.

Since 'keep calm' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'keep calm' include 'gift for her' and 'keep calm shirt'.

The cost per click for 'keep calm' is $0.76. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.

Search volume dropped 18% between April 2025 and March 2026. Demand peaked around April 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.