fathers
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Monthly Search Volume
550,000
Competition
2,439,245
Cost Per Click
$0.91
Keyword Difficulty
51/100
Moderate
'fathers' Search Trend
| Month | Searches |
|---|---|
| May 2025 | 450,000 |
| June 2025 | 823,000 |
| July 2025 | 450,000 |
| August 2025 | 450,000 |
| September 2025 | 550,000 |
| October 2025 | 450,000 |
| November 2025 | 673,000 |
| December 2025 | 450,000 |
| January 2026 | 450,000 |
| February 2026 | 450,000 |
| March 2026 | 450,000 |
| April 2026 | 450,000 |
How Much Does 'fathers' Cost on Etsy?
37 listings · USD
Search Volume by Country
550,000Competition by Country
2,439,245How to Rank for 'fathers' on Etsy
Target the Right Market
United States leads both search demand (13%) and competition (66%) for 'fathers', but neither is overwhelmingly dominant.
Price Competitively
The price range for 'fathers' is unusually wide — from $2.84 up to $85. The median sits at $13.99, which is a better benchmark than the average since the spread is so large. The most populated bracket is $10 – $25 (38% of listings). Low price points in a crowded market mean margins are tight. Stand out with bundling, fast shipping, or personalization rather than racing to the bottom on price.
Ranking Difficulty
With a difficulty score of 51/100, 'fathers' is rated moderate to rank for on Etsy. This is a competitive-but-winnable space. Strong listing quality — clear photos, complete descriptions, and all tags filled — can push you onto the first page.
Optimization Tips
'fathers' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'fathers day card' narrows the match and helps Etsy show your listing to the right buyers. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize Your Etsy Listings for 'fathers'
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Video Generator
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Top Etsy Listings for 'fathers'
sample of 12 results
Personalised Grandad Photo Keyring / Vegan Leather Photo Keychain / Father's Day gift for him / Birthday Christmas gift for grandpa, pops
SilvyGift
Custom Dad Vintage Photo Shirt: Personalized Fathers Day Shirt With Kids Photo, Funny Dad Shirt, Best Dad Ever Shirt, New Dad Gift
MugvoyageCo
Funny Father's Day Card: TV Humor Card for Dad
HighgroveCards
First Father's Day Card: New Dad Gift from Baby
LikeZazu
Father's Day Card From The Bump: Expecting Dad Gift
BumbleInkCo
Custom Father's Day Pokemon Card – Personalized Gamer Dad Gift, Pokémon-Inspired Keepsake Card, Photo Card for Dad, Gift for Geeky Dads
WhimsyOsb
Funny fathers day card, father's day greeting card, fathers day from the dog, rude dog card, lick balls. love the dog, dog dad card,
Handmadebyswans
Funny Father's Day Card from Dog, Card from the Dog, For Dad, Husband, Doggy Dad, Pet Owner, Dog Owner, Card from Puppy, Rude Father's Day
PrintSharkUK
Funny spider birthday or fathers day card from his son or daughter - Dad humour gift
DeadGoodDoodles
Mario Kart Father's Day Greeting Card | Customizable | Real Game Cart
PixelCats
Personalised Father's Day Scratch Card Holder | Hit The Jackpot With You Gift Holder | Father's Day Gift
BijouMakes
Police Officer Picture Frame| Locker Magnet | Gift for Police Officer | Personalized Gift For Dad | Father's Day Frame| Car Visor Clip
ShopLDCreations
Frequently Asked Questions About 'fathers'
'fathers' receives 550,000 monthly searches globally. That's substantial demand, but with 2,439,245 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.
There are 2,439,245 Etsy listings competing for 'fathers'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.
'fathers' has a keyword difficulty of 51/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.
Prices for 'fathers' products range from $2.84 to $85. The median is $13.99 and the average is $20.07. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 38% of listings fall in the $10 – $25 range, which is where most buyer expectations are set. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.
United States generates 13% of searches for 'fathers'.
Since 'fathers' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'fathers' include 'fathers day card' and 'fathers day gift'.
The cost per click for 'fathers' is $0.91. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.
Search volume held steady between May 2025 and April 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around June 2025.
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