Keyword Overview

amethyst birthstone

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Monthly Search Volume

22,200

High volume

Competition

120,587

High competition

Cost Per Click

$0.64

High ad competition

Keyword Difficulty

48/100

Moderate

'amethyst birthstone' Search Trend

MonthSearches
April 202514,800
May 202522,200
June 202522,200
July 202518,100
August 202518,100
September 202518,100
October 202518,100
November 202518,100
December 202527,100
January 202627,100
February 202627,100
March 202618,100

Search Volume by Country

22,200
USA 14,800
67%
UK 1,000
5%
EU 320
1%
AUS --
--
CAN --
--
IND --
--
OTHER 6,080
27%

Competition by Country

120,587
USA 47,573
39%
UK 10,396
9%
EU 4,202
3%
AUS --
--
CAN --
--
IND --
--
OTHER 58,416
48%

How to Rank for 'amethyst birthstone' on Etsy

Target the Right Market

The market for 'amethyst birthstone' is heavily concentrated in United States, which accounts for 67% of searches and 39% of competition. Sellers targeting this keyword should prioritize United States shoppers — think about shipping speed, regional holidays, and currency expectations in your pricing.

Ranking Difficulty

With a difficulty score of 48/100, 'amethyst birthstone' is rated moderate to rank for on Etsy. This is a competitive-but-winnable space. Strong listing quality — clear photos, complete descriptions, and all tags filled — can push you onto the first page.

Optimization Tips

'amethyst birthstone' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'amethyst birthstone'

Frequently Asked Questions About 'amethyst birthstone'

'amethyst birthstone' receives 22,200 monthly searches globally. That's substantial demand, but with 120,587 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility. Most of this demand (67%) comes from United States.

There are 120,587 Etsy listings competing for 'amethyst birthstone'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.

'amethyst birthstone' has a keyword difficulty of 48/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

United States generates 67% of searches for 'amethyst birthstone'. United Kingdom and European Union also show meaningful demand. Since United States dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.

Since 'amethyst birthstone' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.

The cost per click for 'amethyst birthstone' is $0.64. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume rose 22% between April 2025 and March 2026. A 22% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around December 2025.

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