waterbased paint

'waterbased paint' receives 33,100 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

There are 780 Etsy listings competing for 'waterbased paint'. Relative to the search demand, that's low saturation. Well-optimized listings can rank on the first page without needing an extensive sales history — this is the kind of keyword where newer shops can gain a foothold. Most competition comes from United Kingdom sellers (43%), while demand is strongest in European Union — a gap worth exploiting.

'waterbased paint' has a keyword difficulty of 12/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

European Union generates 1% of searches for 'waterbased paint'. Competition is centered in United Kingdom instead, which means European Union buyers have fewer options tailored to them — an opening for sellers who can cater to that market.

Since 'waterbased paint' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position.

The cost per click for 'waterbased paint' is $0.43. Moderate ad competition suggests solid commercial potential without the intense bidding wars of broader keywords.

Search volume rose 83% between April 2025 and March 2026. A 83% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around November 2025.