Keyword Overview Updated Aug 07, 2026

to have and to hold

'to have and to hold' is a highly searched keyword with 6,600 average monthly searches. It has relatively low competition on Etsy with only 2,829 listings targeting the keyword. Search interest dropped 33% between August 2025 and July 2026, so standing out with strong listings matters more than ever. With a keyword difficulty of 22/100, 'to have and to hold' is relatively easy to rank for because search volume is high while competition is low. Products in this category typically sell between $0.33 and $2800, with most priced around $4.29. The estimated cost per click for 'to have and to hold' is $1.50 and the ad market has low competition, meaning not many advertisers are using paid ads to target this keyword.

Monthly Search Volume

6,600

High volume

Competition

2,829

Low competition

Cost Per Click

$1.50

Low ad competition

Keyword Difficulty

22/100

Easy

'to have and to hold' Search Trend

MonthSearches
August 20258,100
September 20258,100
October 20256,600
November 20256,600
December 20255,400
January 20265,400
February 20266,600
March 20268,100
April 20266,600
May 20266,600
June 20265,400
July 20265,400

How Much Does 'to have and to hold' Cost on Etsy?

Under $10 72%
$10 – $25 11%
$25 – $50 8%
$50 – $100 5%
$100+ 3%

87 listings · USD

Search Volume by Country

6,600
USA 1,900
29%
OTHER 4,700
71%

Competition by Country

2,829
USA 2,652
94%
IND 16
1%
OTHER 161
6%

How to Rank for 'to have and to hold' on Etsy

Target the Right Market

United States leads both search demand (29%) and competition (94%) for 'to have and to hold', but neither is overwhelmingly dominant.

Price Competitively

The price range for 'to have and to hold' is unusually wide — from $0.33 up to $2800. The median sits at $4.29, which is a better benchmark than the average since the spread is so large. The Under $10 range dominates at 72% of listings — pricing outside this band means either competing on value or justifying a premium. At this price point, volume drives revenue. Competitive pricing combined with strong listing photos helps convert browsers into buyers quickly.

Ranking Difficulty

With a difficulty score of 22/100, 'to have and to hold' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.

Optimization Tips

'to have and to hold' is a long-tail phrase — buyers searching for it usually know exactly what they want. Use the exact phrase as one of your 13 tags and work it naturally into your title. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'to have and to hold'

Top Etsy Listings for 'to have and to hold'

sample of 12 results
To Have and To Hold Scrunchie Bridesmaid Proposal Gift Help Me Tie Knot Scrunchie Can't Say I Do Without You Cant Tie The Knot Without You

To Have and To Hold Scrunchie Bridesmaid Proposal Gift Help Me Tie Knot Scrunchie Can't Say I Do Without You Cant Tie The Knot Without You

$3.32 13,879 343,914

SandAndIvory

To Have and to Hold Your Hair Back Clips  | Bridesmaid Clip  |  No Bend Hair Clip  | Creaseless Clip |  Bridesmaid Box  |  Bridesmaid Favor

To Have and to Hold Your Hair Back Clips | Bridesmaid Clip | No Bend Hair Clip | Creaseless Clip | Bridesmaid Box | Bridesmaid Favor

$4.99 11,387 158,495

PetalandPaperie

To Have and To Hold Your Hair Back  | Flat  Hair Clips  |  Bridesmaid Box Accessories  |  Bridesmaid Gifts  |  Wedding Day Accessories

To Have and To Hold Your Hair Back | Flat Hair Clips | Bridesmaid Box Accessories | Bridesmaid Gifts | Wedding Day Accessories

$3.99 6,555 133,219

PetalandPaperie

Personalized Wedding Can Coolers – Custom Slim & Regular Sizes – To Have and To Hold Favors for Guests, Bridal Party, or Reception Drinks

Personalized Wedding Can Coolers – Custom Slim & Regular Sizes – To Have and To Hold Favors for Guests, Bridal Party, or Reception Drinks

$1.00 1,663 54,609

CreativePartyDesign

To have and to hold in case you get cold, wedding tags, scarf tags, pashmina tags, blanket tags, wedding favors, winter wedding (328C)

To have and to hold in case you get cold, wedding tags, scarf tags, pashmina tags, blanket tags, wedding favors, winter wedding (328C)

$4.50 1,236 44,480

BWPaperStudio

Sage Green Bridesmaid Scrunchies, Bridesmaid Proposal Gift, To Have and To Hold Scrunchies, Wedding Party favour, Scrunchie for Bridesmaids

Sage Green Bridesmaid Scrunchies, Bridesmaid Proposal Gift, To Have and To Hold Scrunchies, Wedding Party favour, Scrunchie for Bridesmaids

£0.85 945 29,963

BlossomandCherry

Multiple colors | Bridesmaid Scrunchies | Bridesmaid proposal | Bridesmaid Gifts | Bachelorette Gifts | To Have And To Hold Your Hair

Multiple colors | Bridesmaid Scrunchies | Bridesmaid proposal | Bridesmaid Gifts | Bachelorette Gifts | To Have And To Hold Your Hair

$2.99 944 60,509

SteviesDesignStudio

BLAIR PRINTED + SHIPPED Wedding Can Cooler Sign, 8x10" To Have and To Hold Sign, Wedding Koozie Favor Sign, Wedding Signage Shipped To You

BLAIR PRINTED + SHIPPED Wedding Can Cooler Sign, 8x10" To Have and To Hold Sign, Wedding Koozie Favor Sign, Wedding Signage Shipped To You

$23.00 735 7,724

UnmeasuredEvent

To Have And To Hold Your Hair Back Non Crease Clips, Wedding Favour, Bridesmaid Gift, Make Up Clips, Bridesmaid Proposal Gift

To Have And To Hold Your Hair Back Non Crease Clips, Wedding Favour, Bridesmaid Gift, Make Up Clips, Bridesmaid Proposal Gift

£0.49 240 2,924

MLCandCODesigns

To Have and Told Hold Your Hair Back Bachelorette Tags, Hairtie Tags, Hair Elastic Tags, Bachelorette Favor Tags, Bachelorette Party (178)

To Have and Told Hold Your Hair Back Bachelorette Tags, Hairtie Tags, Hair Elastic Tags, Bachelorette Favor Tags, Bachelorette Party (178)

$3.00 207 9,388

BWPaperStudio

Blankets Sign, INSTANT DOWNLOAD, Please take one sign, Favors sign, To have and told hold in case you get cold sign, 8x10 - PEO051

Blankets Sign, INSTANT DOWNLOAD, Please take one sign, Favors sign, To have and told hold in case you get cold sign, 8x10 - PEO051

$6.50 103 1,123

PeonyPapery

To Have and to Hold and to Keep Your Drink Cold Sign, Wedding Sign, Printable Sign, Wedding Drinks Sign, Open Bar Sign, Digital File, WE030

To Have and to Hold and to Keep Your Drink Cold Sign, Wedding Sign, Printable Sign, Wedding Drinks Sign, Open Bar Sign, Digital File, WE030

$4.29 98 1,642

Printabee

Frequently Asked Questions About 'to have and to hold'

'to have and to hold' receives 6,600 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

There are 2,829 Etsy listings competing for 'to have and to hold'. Relative to the search demand, that's low saturation. Well-optimized listings can rank on the first page without needing an extensive sales history — this is the kind of keyword where newer shops can gain a foothold.

'to have and to hold' has a keyword difficulty of 22/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

Prices for 'to have and to hold' products range from $0.33 to $2800. The median is $4.29 and the average is $78.26. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 72% of listings fall in the Under $10 range, which is where most buyer expectations are set.

United States generates 29% of searches for 'to have and to hold'.

'to have and to hold' is a long-tail phrase, which means shoppers using it tend to know exactly what they want. Use the complete phrase as one of your tags and incorporate it naturally into your title. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'to have and to hold' include 'bridesmaid gift' and 'bridesmaid proposal'.

The cost per click for 'to have and to hold' is $1.50. Low advertiser activity combined with low organic competition suggests this keyword may be overlooked by larger sellers. That's often where the best opportunities are — less noise, more targeted buyers.

Search volume dropped 33% between August 2025 and July 2026. Demand peaked around August 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

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