school mug

'school mug' receives 90 monthly searches globally. This level of demand can support steady sales for well-optimized listings, particularly if you combine this keyword with related long-tail variations. Most of this demand (44%) comes from United States.

There are 76,910 Etsy listings competing for 'school mug'. With a difficulty score of 78/100, this is a tough keyword to crack. Established sellers with review history and sales velocity dominate the first page. Newer shops should target related long-tail keywords first and build traction before competing here directly. Most competition comes from United Kingdom sellers (9%), while demand is strongest in United States — a gap worth exploiting.

'school mug' has a keyword difficulty of 78/100 (hard). This is a competitive keyword best suited for established shops with existing sales momentum. Newer sellers should consider using it as a secondary tag while focusing on less saturated alternatives.

Prices for 'school mug' products range from $2.50 to $38.41. The median is $19.98 and the average is $19.42. 68% of listings fall in the $10 – $25 range, which is where most buyer expectations are set. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.

United States generates 44% of searches for 'school mug'. Competition is centered in United Kingdom instead, which means United States buyers have fewer options tailored to them — an opening for sellers who can cater to that market.

Since 'school mug' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'school mug' include 'back to school mug' and 'teacher mug'.

The cost per click for 'school mug' is $1.06. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume dropped 18% between May 2025 and April 2026. Demand peaked around May 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.