Keyword Overview

new mum present

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Monthly Search Volume

18,100

High volume

Competition

53,283

Low competition

Cost Per Click

$0.70

High ad competition

Keyword Difficulty

10/100

Easy

'new mum present' Search Trend

MonthSearches
August 202518,100
September 202518,100
October 202518,100
November 202522,200
December 202522,200
January 202618,100
February 202614,800
March 202614,800
April 202614,800
May 202614,800
June 202614,800
July 202614,800

Search Volume by Country

18,100
UK 12,100
67%
AUS 2,900
16%
EU 590
3%
USA 170
1%
OTHER 2,340
13%

Competition by Country

53,283
USA 35,228
66%
UK 12,153
23%
EU 3,171
6%
CAN 1,797
3%
AUS 934
2%
OTHER 0
0%

How to Rank for 'new mum present' on Etsy

Target the Right Market

Search demand for 'new mum present' is strongest in United Kingdom (67%), but most competing listings come from sellers in United States (66%). This gap suggests United Kingdom buyers may be underserved — fewer sellers are specifically targeting them despite the demand. With active demand in 4 tracked markets, this keyword has genuine international appeal.

Ranking Difficulty

With a difficulty score of 10/100, 'new mum present' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.

Optimization Tips

At 3 words, 'new mum present' is specific enough to signal clear intent. Place the full phrase within the first 40 characters of your title, where Etsy's algorithm gives the most weight. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'new mum present'

Frequently Asked Questions About 'new mum present'

'new mum present' receives 18,100 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers. Most of this demand (67%) comes from United Kingdom.

There are 0 Etsy listings competing for 'new mum present'. Relative to the search demand, that's low saturation. Well-optimized listings can rank on the first page without needing an extensive sales history — this is the kind of keyword where newer shops can gain a foothold. Most competition comes from United States sellers (66%), while demand is strongest in United Kingdom — a gap worth exploiting.

'new mum present' has a keyword difficulty of 10/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

United Kingdom generates 67% of searches for 'new mum present'. Australia and European Union also show meaningful demand. Competition is centered in United States instead, which means United Kingdom buyers have fewer options tailored to them — an opening for sellers who can cater to that market.

Place 'new mum present' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position.

The cost per click for 'new mum present' is $0.70. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume dropped 18% between August 2025 and July 2026. Demand peaked around November 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

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