Keyword Overview

mum sweatshirt

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Monthly Search Volume

260

Medium volume

Competition

594,189

High competition

Cost Per Click

$0.84

High ad competition

Keyword Difficulty

80/100

Hard

'mum sweatshirt' Search Trend

MonthSearches
August 2025110
September 2025210
October 2025390
November 2025260
December 2025320
January 2026210
February 2026260
March 2026390
April 2026210
May 2026210
June 2026140
July 2026170

Search Volume by Country

260
UK 90
35%
OTHER 170
65%

Competition by Country

594,189
USA 544,479
92%
UK 19,597
3%
AUS 4,902
1%
OTHER 25,211
4%

How to Rank for 'mum sweatshirt' on Etsy

Target the Right Market

Search demand for 'mum sweatshirt' is strongest in United Kingdom (35%), but most competing listings come from sellers in United States (92%). This gap suggests United Kingdom buyers may be underserved — fewer sellers are specifically targeting them despite the demand.

Ranking Difficulty

With a difficulty score of 80/100, 'mum sweatshirt' is rated hard to rank for on Etsy. Competition is disproportionately high relative to search volume. Rather than targeting this keyword head-on, use it as a secondary tag and focus your title on more specific variations where you can rank higher.

Optimization Tips

'mum sweatshirt' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'mum sweatshirt'

Frequently Asked Questions About 'mum sweatshirt'

'mum sweatshirt' receives 260 monthly searches globally. This level of demand can support steady sales for well-optimized listings, particularly if you combine this keyword with related long-tail variations.

There are 594,189 Etsy listings competing for 'mum sweatshirt'. With a difficulty score of 80/100, this is a tough keyword to crack. Established sellers with review history and sales velocity dominate the first page. Newer shops should target related long-tail keywords first and build traction before competing here directly. Most competition comes from United States sellers (92%), while demand is strongest in United Kingdom — a gap worth exploiting.

'mum sweatshirt' has a keyword difficulty of 80/100 (hard). This is a competitive keyword best suited for established shops with existing sales momentum. Newer sellers should consider using it as a secondary tag while focusing on less saturated alternatives.

United Kingdom generates 35% of searches for 'mum sweatshirt'. Competition is centered in United States instead, which means United Kingdom buyers have fewer options tailored to them — an opening for sellers who can cater to that market.

Since 'mum sweatshirt' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.

The cost per click for 'mum sweatshirt' is $0.84. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume rose 55% between August 2025 and July 2026. Growing search interest is a positive signal for sellers. Creating listings now lets you build sales history and reviews while competition is still catching up. Search interest was highest around October 2025.

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