home fragrances
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Monthly Search Volume
27,100
Competition
1,240,793
Cost Per Click
$1.77
Keyword Difficulty
59/100
Moderate
'home fragrances' Search Trend
| Month | Searches |
|---|---|
| June 2025 | 18,100 |
| July 2025 | 22,200 |
| August 2025 | 27,100 |
| September 2025 | 27,100 |
| October 2025 | 27,100 |
| November 2025 | 27,100 |
| December 2025 | 33,100 |
| January 2026 | 22,200 |
| February 2026 | 22,200 |
| March 2026 | 27,100 |
| April 2026 | 27,100 |
| May 2026 | 22,200 |
Search Volume by Country
27,100Competition by Country
1,240,793How to Rank for 'home fragrances' on Etsy
Target the Right Market
Search demand for 'home fragrances' is strongest in European Union (9%), but most competing listings come from sellers in United States (58%). This gap suggests European Union buyers may be underserved — fewer sellers are specifically targeting them despite the demand.
Ranking Difficulty
With a difficulty score of 59/100, 'home fragrances' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $1.77 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.
Optimization Tips
'home fragrances' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize Your Etsy Listings for 'home fragrances'
Generate Tags
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Generate Titles
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Listing Studio
Create a complete, optimized Etsy listing around 'home fragrances' from scratch
Video Generator
Turn your 'home fragrances' product photos into a listing video
Frequently Asked Questions About 'home fragrances'
'home fragrances' receives 27,100 monthly searches globally. That's substantial demand, but with 1,240,793 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.
There are 1,240,793 Etsy listings competing for 'home fragrances'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through. Most competition comes from United States sellers (58%), while demand is strongest in European Union — a gap worth exploiting.
'home fragrances' has a keyword difficulty of 59/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.
European Union generates 9% of searches for 'home fragrances'. Competition is centered in United States instead, which means European Union buyers have fewer options tailored to them — an opening for sellers who can cater to that market.
Since 'home fragrances' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.
The cost per click for 'home fragrances' is $1.77. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.
Search volume rose 23% between June 2025 and May 2026. A 23% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around December 2025.
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